Millenniums

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19 04, 2015

If you Can’t Change it, How do you Know When to Give it up?

By |2017-03-03T12:06:53-05:00April 19th, 2015|Categories: Advertising, Blog, Blogging, Customer Service, Managing the Customer Experience, The Millenniums|Tags: , , , , |0 Comments

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Where are you in your plan?

Where are you in your plan?

I just returned from Coverings; the largest stone and tile show held yearly in the United States. One of my topics was about the millenniums, how to hire and how to motivate them. There is much ado about them; for a group of business owners, the most upsetting information is their apparent lack of wanting to stay in the same job forever. A gentleman said he was disturbed because of his biggest need for installers. A position that takes years to train and would it be in vain? He wanted to know how what could he do to make them stay. He was extremely annoyed at the circumstances and wanted it to change.

I started thinking, what we can do when faced by a situation that is unlikely to change in our favor? Is there a value in forcing the situation?

I asked what he thought his choices might be. I was trying to see if he thought that it might be time to change or expand his business, so he wouldn’t be as dependent on this “disappearing” employee.  In my mind, the problem was taking on a new perspective. Would this mean he should close his business? Instead, I asked if he thought there might be some changes that would have to be made in his business to accommodate this shift. His reply was, “I just need more installers.”

When a shift happens in your life, what does it take to be able to stay still with the uncertainty of a situation until you can come up with alternatives? Sometimes you must live through the situation and actually grieve the impending loss before you can move on. Possibly you should talk with someone you trust who has more information or experience than you.

Not wanting to deal with reality often gets in the way of us seeing situations clearly. To become empowered, we must face fear head on so it has no power to frighten us. When we finally give up being led by fear can we examine the alternatives and make the best choice possible.

There’s no way to control the future; there is only the strength and our willingness to stay present and let the fear dissipate.

Lisbeth has been helping businesses grow and become more profitable through sales and customer service training for the past 25 years. To schedule a consultation, reach her at Lcalandrino@nycap.rr.com. She lives in Historic Hudson Park, Albany, New York with her cat Rainyday. If not out training, she can be found at the YMCA gym in East Greenbush.

 

 

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26 12, 2013

Who Are The Millenniums? They’re You’re New Customers and Your New Employees!

By |2017-03-03T12:06:59-05:00December 26th, 2013|Categories: Blog, The Millenniums|Tags: , , , , , , , , |0 Comments

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Our new employee and consumer.

Dave Foster owner of Talkfloor Radio asked if I would talk about marketing and the new consumer, known as the Millenniums. Dave hosts a daily radio show which focuses on the floor covering industry and related topics. I’ve sent you a link to part one of the interview.

I chose to look at the group as both employees and customers.Soon enough the group called the Millenniums; ages 18-35 will comprise 36% of our workforce.  (This is a link to the Millenniums and the “oldies” working together).Consider that by the year 2020; this group will be  nearly half of our workers. As with every generation, let’s face it, they’re different. However, this group stands out from generations of the past. This group is  the most educated and culturally diverse of any generation. They are  self-motivated and have their  personal agenda. They aren’t as influenced by their elders and have “minds of their own.” This can be frightened to a generation that expects everyone to follow the rules.

Education has become more important than ever.   

According to Jeremy Kingsley, leadership expert and author of ‘Inspired People Produce Results‘, millennial workers are more likely to look for meaning and impact on their work and aren’t satisfied simply punching a clock. Helping them understand their role in a larger plan gives them a clearer sense of purpose. ”It makes them feel valued, which in turn boost’s productivity,” says Kingsley.

Businesses have always felt that a good employee above all else, is dedicated to their employee and the best way to motivate an employee is with money and other perks. However, a recent study by the Pew Research Center in 2010 found that Millenniums place a higher priority on helping people in need (21%) than having a high-paying career (15%). This means businesses must rethink their training programs and their new employees. It sounds like businesses “carrot and stick” approach may be going out the window. Maybe it’s time for businesses to examine their values.

So what is a business to do?

 

According to a 2012 survey by staffing agency Adecco Adecco, 68% of recent graduates identified good opportunities for growth and development as one of their top professional priorities. “Most in this group are hungry and want to advance,” says Kingsley. “If you do not provide development, it’s like a slap in the face.” Assigning stretch projects, bringing in speakers or sending employees to leadership conferences will be especially helpful for those millennial workers interested in learning and growing their skills.

When I was growing up, my dad wasn’t available for any of my school functions. He worked 12-14-hour  construction and came home to eat and sleep. To support his family, this was expected. The Millenniums are telling us they are willing to make sacrifices for their families.

This is a new generation with fresh expectations and concerns about our world. Businesses are always wondering what they can teach their employees. It appears; there is much to be learned from our new generation of workers and consumers. It looks like things that will make the world a better place for all of us.  

Lisbeth Calandrino has been a speaker and trainer for the past twenty years. She helps businesses build loyal relationships with their customers. She can be reached at Lcalandrino@nycap.rr.com.

 

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