21 11, 2018

How to Turn Bad into Good

By |2018-11-21T11:22:24-05:00November 21st, 2018|Categories: Blog, Motivation and change|Tags: , |Comments Off on How to Turn Bad into Good

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Life is what you do with it

I’ve had one of those days where everything seems beyond my control; have you ever had that happen? I can handle one thing going wrong but not 3 or 4 things! For instance last night I tried to download a report and both my computers were acting up! I finally went to bed at 1:30 AM and did some meditation. I hoped the meditation would quiet my nerves.

I started thinking; this is no different than when I had cancer. First I felt sorry for myself, you know, the ‘why me,’ and then I realized that ‘yes I was chosen for this task’ and what was I going to do with my opportunity. Yes, I felt it was an opportunity to call upon my strength and my wisdom; how could I help myself and the other people sitting with me in the chemo room.

We are all strong; in bad times we need to capitalize on our strengths. There is always something we can do to either put ourselves back in control or give up control to the universe. I’m not trying to get to esoteric, but the world goes on around us no matter what we are planning. After my ‘episode’ last night, I again realized there was nothing I could do and I would have to wait for some help. Those expecting my report would either accept or not accept my excuse. Case closed; at least so far.

My dear friend Tony must have read my mind because he sent me this article on How to feel happy on even your lowest days

The article is about a Sam Cawthorn, Australian motivational speaker and young man who feel asleep while driving and lost his arm in the crash and was told he would never walk again. (By the way, he speaks about it on a very compelling video.)

Sam talks about Adversarial Growth; the doctors told him there were so many things he would never be able to do again! This just made him mad and he decided he would be able to do them. Sometimes this works! At first I was angry about my two desktop computers not working and then I realized it would eventually work out. You know how I knew this?


There’s an article in Psychology Today, “When everything goes wrong” that speaks to using adversity to get yourself back on track. 

One of the key things is to quiet your mind so you can access your wisdom and strength that is quietly hiding under your anguish. It’s what we use to get us through life on a daily basis.

The holidays have a way of throwing road blocks at us; maybe to test our strength and compassion. We often have to deal with people out of obligation many of which we choose to avoid on a daily basis. Most of my family is gone; I secretly yearn for some of those old faces; many whom I avoided. I always tried to look at their good qualities even if it was just they cooked great eggplant parmigiana! My dad looked at every stressful situation in a humorous way–thank goodness I inherited some of that!

  •  #adverserialmethod #Pyshcolgytoday #Samcawthorn #thingswillwork out #lisbethcalandrino #redhotcustomerservice #Virginiasatir

Lisbeth has spend much of her life helping others define their dreams and achieve their goals. For more about Lisbeth or to schedule a tete-ah-tete ( you know, a private conversation), check in with her at and schedule it.  


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29 09, 2018


By |2018-09-29T19:53:19-04:00September 29th, 2018|Categories: Blog|Tags: , , , , , , , , , |Comments Off on LET TIGER WOODS BE TIGER WOODS

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While Tiger Woods was going through surgery, rehab and a stinky marriage breakup, most of the world was broadcasting his demise.

Tiger Woods and Butch Harmon at the 2000 British Open Golf Championship.( Home of the Daily and Sunday Express)

It seemed like people were happy he had hit bottom.

Unless you’ve been a professional athlete, you wouldn’t have any idea what it takes to be number one. No,  I never was one, but I know how tough golf is having spent years with a professional golfer who never made the big time.

I watched “The Tiger” push forward.  I meditated he would make it!

In life when things go bad you can either ‘give up’ or ‘get up’ and push forward. Being number one forever is never guaranteed nor is being in last place. You just have to stay on your path and go where it takes you. We are all part of a bigger universe that is there for us; we just have to trust it.

One thing the world knows, like him or not,  Tiger can  fill up those seats. That includes the old and young ones. My 85 year old neighbor used to grab her scotch and settle in front of the television to  watch Tiger Woods play golf. She lived to watch Tiger play!

When he plays, win or lose, the television ratings go up. “The Tiger Effect” has consistently boosted PGA Tour ratings all season.

I don’t know many who admitted to really liking Tiger Woods but without him golf is just a game. When he plays it becomes magical. Isn’t that what the public hungers for?

Not only does the public want him to be the best in the world but the nicest.

You don’t have to be a psychologist to realize that his childhood was not the kind that develops caring human beings. His choices seemed simple, win or win. This doesn’t give you much time to practice your interpersonal skills. According to what I read, it appears that his parents only had one thought in mind; that  was to make Tiger a ‘killer’ of a player.  Who knows what Tiger was thinking or feeling; it’s doubtful that he knew. In my opinion, he was raised to be at the top at all costs. The golf world was willing to accept him as the ‘best thing that ever happened to golf’ until his personal life took over. ’  The word ‘thing’ is an odd way to describe a person but it gives you insight into what Tiger was.

I went to college with several baseball players who grew up to become  famous athletes. Since many of them majored in physical education, like myself, we attended many of the same classes.  There was one difference, I wasn’t expected to be great so I didn’t have to win every game or be chastised every time I lost. To me it was still a game; it was never a game to them, it was always a profession. A profession that required them to be great or move on. I used to wince when I heard the yelling and screaming when they lost.

What motivates athletes to win? I took the paragraph from an article in Psychology Today  written by Jim Taylor Ph.D.,The Power of Prime. 

In training and competitions, you arrive at a point at which it is no longer fun. I call this the Grind, which starts when it gets tiring, painful and tedious. The Grind is also the point at which it really counts. The Grind is what separates successful athletes from those who don’t achieve their goals. Many athletes when they reach this point either ease up or give up because it’s too darned hard. But truly motivated athletes reach the Grind and keep on going.”

So Tiger didn’t give up; maybe he loves the game or the only thing he knows is The Grind. On September 27, 2018, Barry Syrluga said this about  Tiger Woods in his article, “The Ryder Cup maybe one more facet of Tiger Woods’ Revival Tour.”

The way Woods is coming into this Ryder Cup, though, doesn’t it feel like it could turn? The victory at the Tour Championship represented a physical comeback from the back surgeries that left him struggling to get out of bed. But it was also part of a rebranding, and choking back tears mattered. This is not the automaton Woods who won tournaments he was supposed to win with the kind of golf he was supposed to play. This was more real and accessible, more human. The Ryder Cup can be one more facet of Tiger Woods’ revival tour.   

Personally I don’t care how or why Tiger is back. Golf just isn’t the same without him.

Lisbeth Calandrino has been a Business Strategist, Sales Trainer and Professional Business Coach for over 20 ears. To connect with her and discuss what keeps you up at night, reach her at 518.495.5380 or

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#Tigerwoods #Rydercup #BarrySyrluga #Tigereffect #thegrind #tigerwoodsrevivaltour #Jimtaylor #Powerofprime #Butchharmon                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 aa


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29 09, 2018


By |2018-09-29T16:52:57-04:00September 29th, 2018|Categories: Blog, email marketing|Tags: , , , |Comments Off on THE WINNER? EMAIL MARKETING

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CRM or Customer Relationship Management is the key to your business. If you want them to remember to tell their friends about the service they got from you, stay in touch. The best way to do it is still email marketing

Think email marketing is history, think twice. According to Clutch Research’s the Manifest; 69% of businesses spend time and money on email marketing. The main goal of email marketing is to stay in touch with sold customers and to entice consumers who aren’t yet customers. Segmentation of groups is the key to connecting with different types of customers. A customer who hasn’t bought shouldn’t receive the same email as one who has. An occasional coupon or special offer again depends on the type of customer.

The more you know about your customers, the more personal your emails will become. I have several customers who always respond to my emails either by return mail of a phone call! It’s great knowing there’s someone on the other end who really appreciates the correspondence. There are others who rarely respond but when I meet them at conventions, they are quick to tell me how much they appreciate my emails.

 “Email is one of the few media where you can engage with customers who have signed up to receive communications from you, says survey author Kristen Herhold. With email marketing, people have said, ‘Yes, I want to receive emails from you.’ What could be better than people who want to hear from you?

Here are the highlights of the survey:

  1. Businesses send a variety of email marketing communications, with product/company updates, promotions, newsletters, and event invitations. The type of email depends on your customer and how often they might use your services.
  2. To keep your emails alive and relevant, it’s smart to send out a variety of email communications.
  3. How often do you send out emails? The survey says that 32% send materials daily, (wow) or weekly 41%. The more your customers use their brand, the more frequent your emails.
  4. Want more customers? The best way to get them is to offer something of value.


I worked at a car dealership several weeks ago following up on their  email offer. If the customer brought in the sale letter,  they received a $10.00 gift card from Target. Now $10.00 isn’t much but people were delighted to get them and intended to stop there as soon as they left the dealership! The key for the dealer ship was to update their customer list, (what auto the customer was driving,  how many payments they still owed, and if they were planning on purchasing a new car.) This information was turned over to the salesperson to develop a relationship.


It’s amazing how powerful a $10.00 gift card can really be!

Lisbeth Calandrino has been a Business Strategist, Trainer and Professional Business Coach for over 20 years. To connect with Lisbeth and discuss ‘what keeps you up at night’, reach her ast 518.495.5380 or at You can sign up to receive these emails regularly or connect with Lisbeth at, #emailmarketing #Kristenherhold

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18 08, 2018

Motivation Doesn’t Care What You Feel

By |2018-08-31T14:47:14-04:00August 18th, 2018|Categories: Blog, Motivation|Tags: |Comments Off on Motivation Doesn’t Care What You Feel

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My next door neighbor talks incessantly about needing to lose weight. The doctor has told her several times over the last two years that she’s about 40 pounds overweight. She is 4’11; not much ‘wiggle room’ as they say but everytime I invite her to go to the gym  she has an excuse. For some reason, she’s not up to it.

I finally asked her, “What does how you’re feeling  have to do with your going to the gym?” I know she found this annoying but I  was focused on her end result which was losing weight. “If I don’t feel like it I don’t have to go, she replied. Why are you so tough on me?”

“If I’m tired, I’m tired so I don’t have to do something I don’t like.”

Interesting isn’t it?  My friend is not alone, we are often willing to give up long term goals for short term goals that make us feel better! Sometimes you actually forget your long term goals!

There is another term for this, it’s called procrastination. Procrastination is a nasty word; if you can’t get yourself moving, you live in the world of procrastination. If you don’t push through it, you’ll find yourself getting anything done.

No, some goals aren’t easy to obtain. In fact some are really difficult.

What gets in our way? We allow our feelings to get in the way.

We forget that we  established the long term goal because of the payoff.

Suppose the doctor tells says  you need to lose 20 pounds in 3 months so you can get off your  diabetes meds. It’s Been hard to get your diabetes under control but your doctor says it’s essential. You agree and decide you’re going to the gym and off you go. You go once and after that you can’t seem to get yourself there. You have the usual short term excuses , it’s too hot, too cold or your’re too tired.

What can you do to solve this problem and get our of your own way?

Try these things:

Remember that long term goal? If it’s losing weight so you can get into that shirt, try it on everyday. I love this expression, “Do you want to be sore, or sorry later?” Stay focused, write it down, leave notes on the refrigerator, under your pillow–get obsessed with getting it done. Don’t touch any food outside your home. Tell people you’re allergic! Actually you are allergic.

Thanks to Robert Twe for the photo.

Remind yourself why  it’s so important to reach your goal and how good you will feel. Only you know what things are important and why. It’s also better to keep your goals to  yourself rather than sharing them with the world. Keeping your word to yourself is a big commitment and most people find it very difficult. You need support not criticism.

If you’ve ever been to Weight Watchers you know what it’s like to be surrounded by people who are working towards their goal.Why does Weight Watchers work?

Everyone in the group is on your side! In Charles Duhigg says in his book,  The Power of Habit: Why We Do What We Do in Life and Business, “When people join groups where change seems possible, the potential for that change to occur becomes more real.”Write a commitment letter to yourself and forwarded it to you friend and ask them to hold you accountable. Ask them if they have a goal they would like to meet and tell them you’ll be happy to hold them accountable!

Want to get healthy, hang out with healthy people! As suggests that those trying to remain sober should stay away from their old drinking buddies and the places where they used to hangout.

Don’t let your feelings get you off your path. They are used to showing up and ruling your life. Don’t let them do it, tell them to get our of your way. You may have to pretend they don’t exist. If you have a little voice that gets you off track–have a conversation with it, explain you’re not interested in his or her point of view. It’s like talking with Siri on your IPhone, what does she really know?

Each of us is on a journey called ‘our lives.’ Make yours and magnificent as you can.

Lisbeth Calandrino has been a Business Strategist; Trainer and Professional Coach  for over  20 years. To connect with me and discuss what keeps you up at night, reach me  at 518.495.5380 or at Here’s a link to my blog—you can sign up to receive them regularly if you like, or connect with  me through, and my column LisBiz Strategies.


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7 08, 2018


By |2018-08-10T15:49:58-04:00August 7th, 2018|Categories: Blog, Building a Brand, Competitive Advantage, Customer Service, general|Tags: , , , , , , |Comments Off on THREE THINGS YOU NEED TO TURN YOUR HOBBY INTO A BUSINESS

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More and more, we see a phenomenon expanding in the economy: skilled workers opting to stay at home and choosing to do contractual jobs over the internet. They take on employers based on task-specific contracts, going through several employees one after another. Sometimes, they even juggle several employees at once. They hand in excellent work, the arrangement expires, and they go on to the next contract.

This is the gig economy.

If making, hacking, and creating on the side isn’t enough for you, you may be thinking of taking your hobby legit. However, turning a hobby into a business isn’t just a matter of scaling up. Whether you’re selling creations, ideas, or services, here are three things you need to cut it in the business world.

A Platform
It doesn’t matter how awesome your products or services are if you don’t have a way to sell them. To monetize your hobby, you need a way to get the word out.

One option is selling through established marketplaces, including Etsy and Tindie. These platforms offer the benefit of already existing, so all you have to do is upload your information and list your items. However, with so many makers, crafters and DIYers using these marketplaces, it can be hard to stand out and find customers.

If you’re serious about your business, create an e-commerce website to list your wares. You can drive traffic and gain customers by marketing your business through social media, attending Maker Faires, and networking with your local maker com