Lisbeth Calandrino

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About Lisbeth Calandrino

Lisbeth Calandrino is an award winning trainer, entrepreneur, and blogger and has spent over twenty years developing custom tailored marketing and customer service programs for businesses. Her recently published book, Red Hot Customer Service, 35 Sizzling Ways to Heat up Your Business and Ignite Your Sales defines the steps necessary to build a competitive advantage and turn great companies into unforgettable or red hot companies. Lisbeth admits that much of her knowledge came from her Italian grandfather who despite very little formal education and a limited English vocabulary, managed to became both successful and wealthy. Lisbeth has wonderful stories about Grandpa DiBiagio’s and her time spent learning how to managing Grandpa’s fruit stand. Because of Lisbeth’s experience as a business owner, having been the managing partner and owner of 7 furniture and carpet stores for 14 years, she is able to bring her extensive business knowledge and experience to all of her clients. Lisbeth’s awards include executive of the year award from the International Executive Association, Albany chapter (a business networking group) and first place honors in an international marketing contest for alternative medicine. A two time cancer survivor, she has spoken extensively about her experiences of cancer, offering words of comfort and inspiration. As an activist, Lisbeth has initiated and contributed to many charitable causes. She has worked with at-risk youth, spoken out against injustice and advocated to and helped to build resources for women. As a presenter, Lisbeth Calandrino is highly motivational, information-rich, and very entertaining. Her acute business sense, contagious enthusiasm, positive energy and fun sense of humor make her a dynamic presenter. Lisbeth is a member of New York, Historic Albany Foundation, educational director of Business Referrals Networking Group and member of the board of directors of the Animal Protective Foundation of Scotia, New York.
8 01, 2016

Join Us Again for THE Floorcovering Industry EVENT of The Year!

By |2016-01-08T21:25:25-04:00January 8th, 2016|Categories: Blog, Training|0 Comments

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Every year I look forward to attending SURFACES. I groan a little thinking about all the walking I have to do but I pretty much have that solved. I now carry an extra pair of flats in my computer bag! After about four hours, I change my shoes and that seems to help. For many of us, this is the time to meet old friends and be mesmerized by all the beauty of our industry. Yes, it’s like a fashion show for flooring.

It’s the time to catch up on color and design trends as well as new products. As a speaker and trainer, I’m always looking for something to write about or something to engage my mind. I try to attend as many of the education seminars as possible. I’m particularly fond of the installation events. Product is the product, but the installers are the ones who turn them into something spectacular.

Having been in the industry for decades, you would think it’s almost impossible to find something new. Fortunately, it’s not true; it’s all there for you to see. The International Surface Event- SURFACES| StonExpo/Marmomacc Americas |TileExpo 2016 will feature a week of comprehensive education and training taught by the brightest minds in the industry; a world-class trade show floor filled with the latest products & services from vendors committed to supporting the industry & the key networking opportunities that have come to set The
International Surface Event apart.

Remember SURFACES is a four-day event being held from 19th January to the 22nd January 2016 at the Mandalay Bay Convention Center in Las Vegas, United States Of America. This event showcases product from the Architecture & Designing industry. Get plenty of sleep before you get here, four days really isn’t enough time to take it all in.

Are you looking to get more customers and keep those margins up? This year I’m doing two seminars as well as two bonus ‘short ones’ in the Social Media Lounge. The use of social media and email marketing continues to offer new ways to build and maintain our customer base. Someone said to me why don’t you just recycle something you wrote years ago; I laughed. Can you imagine talking about “My Space?”

The new “electronic word of mouth” (eWoM) continues to expand and challenge our brains. Like you, I fight my way through the maze of ideas to come up with what’s best for my customers. Not all traditional marketing is outdated but paring it with new electronic tools can make it sing.

Find me at:

TU25, Tuesday, January 19.
“TURN THE TIDE: CREATE NEW STREAMS OF CUSTOMERS FOR YOUR BUSINESS,” 3:50-5:20pm, Islander H, North Convention Center-Lower Level.

WE01, Wednesday, January 20.
“PRICE MATTERS TO EVERYONE, WHY PRETEND IT DOESN’T?”, 8:00-9:30am, Islander, Islander A, North Convention Center-Lower Level.

Get a free book! To the first 5 people who bring this article to either of my seminars. “50 EVENTS to Drive Traffic to Your Store.”

Prepare to IGNITE your senses, your knowledge and your business at TISE 2016! For more information click on this link, http://www.tisewest.com/.

Lisbeth Calandrino, speaker, Associate Publisher and Director of Social Media, Fabulous Floors
Magazine, http://fabulousfloorsmagazine.com/, https://lisbethcalandrino.com/.

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10 06, 2015

How To Get The Most Out Of NeoCon For Your Business

By |2017-03-03T12:06:52-04:00June 10th, 2015|Categories: Customer Experience, Marketing|0 Comments

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neocon1What could be better than spending two days in the Merchandise Mart in Chicago to attend one of the most premier shows of the design industry? Unfortunately, conferences represent challenges for all those attending. How do you possibly attend all of the seminars and wonderful new product and design collections presented in two days?

NeoCon is a perfect place to make important new contacts and catch up with old friends. For anyone in the design industry, NeoCon is certainly “the place to be.” The show features over 100 carefully crafted seminars designed especially to meet the goals of the audience. The keynote speaker program is extremely impressive. My personal favorite is Emmie-nominated host of National Geographic’s #1 rated series “Brain Games,” Jason Silva and his “Luminosity.”

His games are available on his web site or on Facebook and good for challenging yourself while ‘on hold.’

Here are some thoughts on maximizing your time at the show:

1. Plan your list of important contacts and connect with them before the conference.  If you don’t plan before you get there you may be disappointed that all your contacts are already scheduled.

Neocon_inside2. Your best contacts and new associations will be made at ‘after hour events’ so don’t shy away from the cocktail parties even if you’re alone. A welcoming smile and friendly face will be help you connect and be appreciated by others attending. If you don’t plan you’ll never get to see your most important connections. Don’t forget to post lots of photos to your social media pages.

3. Don’t forget your clients at home are depending on you to excite them with new ideas. Why not establish yourself as a ‘trend expert. ‘This is the time to make your social media pages work for you. Clients want to know what you’re up to and what’s exciting your brain. Attending the show should be the means to an end for your personal business. Think how you’re going to use the information to ‘network’ and build your trade when you get back to your community.

4. Consider writing a press release before you attend the show. Talk about what new ideas you’re after and how you will spend your time. Post your ideas to LinkedIn as well as Facebook, and don’t forget to tweet from the show. Your followers will be with you every step of the way and will want a full report on your return. Consider what organizations will be interested in hosting your thoughts and photos before you leave. In addition remember the press release will temporarily help your SEO as well as catch the eye of the local reporters. If you’re from a smaller city, contact the newspapers and television stations and let them know the value of NeoCon and see if you can get an interview or a spot to report on what you saw at the show.

5. Think of yourself as a ‘thought leader’ and attend seminars exhibiting interesting trends and in the forefront of products and design. You can set up interviews with notables, snap a few selfies and post them on your social media. In addition, you can write about your findings on your blog. You might contact a local at home newspaper and offer to pen an article on what’s fresh and trending. This will help you attract new possible contacts and just cement your expertise with your clients.

Establishing expertise often takes years of work and customer referrals. One way to support this is to become the expert and getting information. If you have a particular expertise in a specific industry such as health care, research the seminars and trends at the show and call a local hospital or health care facility and offer to do a seminar. Don’t forget developers and construction customers who also deal in your area of expertise and offer to meet with them after the event.

NeoCon is a way for you to get new ideas for your business and your customers. One new good idea could land you your next job. Try not stress yourself out with what you didn’t get to see. Plan to have a great time and just enjoy.

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