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Telling it like it is!

Why not tell it like it is?

A couple of weeks ago I was a guest expert on FCNews’ Marketing Mastery Webinar, along with my friend and fellow columnist, Jim Augustus Armstrong! Some of you may not know that both Jim and I write for Floor Covering News. I write a column called Lisbiz Strategies. It has lots of great information for your business. Jim has been hosting these webinars and I was lucky to be one of his guests. You know I love sharing ideas with all of you.

During this webinar I revealed strategies that were instrumental in my success in flooring and furniture retail, and how ANY dealer can use these strategies in ANY market to dramatically increase their revenue and profits.  As a flooring and furniture retailer for over 14 years, I had a lot of wins and made plenty of mistakes. If you want to succeed, you know you’ve got to try something new. I”ve taken a lot of my wins and included them in my webinar. If you missed it, you’ve got another chance to listen.

Don’t wait!

Here are just a few of the topics I covered…

  • A gigantic mistake made by most dealers that costs them (literally) millions of dollars over the course of their career.
  • Why a happy customer won’t tell anyone about your business or refer you.
  • A strategy that is far more effective for closing sales than good salesmanship!
  • How to use social media to totally eliminate cold-calling!
  • Why 68% of customers leave you for your competitor, never to return.  (It’s not because of bad service.)
  • One thing you MUST be doing if you want to prosper in the 21st century in flooring retail.  (Get this wrong and you’ll most likely stagnate, or possibly go out of business altogether.)
  • And much more!

 

Here’s the great news… we recorded the webinar, so if you missed it you can still watch the replay.

HOWEVER…the reply will only be online and available until June 15th.  Don’t put this off because after June 15th the webinar will be history.
For instant access to the replay, visit www.JimArmstrongEvent.com/FCN2

 

To Your Success,

Lisbeth Calandrino

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