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Who is This New Consumer?

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Event: The New Consumer, with LIsbeth Calandrino, Associate Publisher of Fabulous Floors Magazine

The new consumer is out there. Knowing where they are and how to connect is often a confusing path. Ever since psychologist Stanley Milgram conducted his famous research on the subject in 1967, the popular ‘Six Degrees of Separation’ theory has claimed that you can connect any two people in the world in six steps or fewer. Thanks to social media, researchers believe that number is lower. 

How many businesses actually take advantage of the tools that can make this possible? My experience is that not many have a good sense about how it works.

LinkedIn has made cold calling a thing of the past. It’s that ‘Six degrees of separation’ again. Social media allows us to connect with almost anyone in any part of the world. You just have to know how it works and then do it. 

Facebook allows you to produce videos through their Facebook Live and we have so many other possibilities.

To make this work you must understand the new consumer and their path to purchase. I will be speaking about this  “New Consumer” and their buying path on  March 15, 2015, at Surfaces, 327 Park Street, New Britain CT, 06051, from 6-8 PM. Register now at https://www.marble-institute.com/NewEnglandMarch15.

 Hope to see you there.

Warmly, Lisbeth (If you want to know more about the workshop, give me a call, 518-495-5380.

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By | March 11th, 2017|Blog|0 Comments

So There’s a New Consumer in Town, Why Should We Care?

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What are they thinking?

We keep hearing about the new consumer. We are heading through an era where our Baby Boomer consumer is about to be replaced by a Millennium customer.

Why are we making such a big deal about it? Because it is a big deal. This consumer shops differently, lives online and has no tolerance for those of us who aren’t sure how to turn off our phones!

I heard this funny story about dating online. You know first impressions matter but we’re looking for new things. Sure we want them to be good looking, smart and considerate but what if they have a ‘flip phone?’ Does that immediately exclude them? Suppose they hate Facebook, as you sneak a peek at your phone.

This new consumer is disrupting the marketplace.

If you’re around New Britain, CT, on March 15, 2017, join me at Surfaces, 327 Park Street. I’m going to talk about this new consumer and what it means to your business . For more  information, check out the event page at the Marble Institute of America in the next couple of weeks.

To have Lisbeth speak at your event, contact her at Lcalandrino@nycap.rr.com or call 518.495.4380.

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By | February 20th, 2017|Blog|0 Comments

Join us at The International Surface Event 2016

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On the Cutting Edge

On the Cutting Edge

This is your opportunity to do some significant networking. Bring your walking shoes and your team of employees. Spread out and take in all you can to kick your business up to another level.

Once again the flooring industry is headed to Las Vegas to display new products and trends as well as offering thought provoking seminars.  have been attending The International Surfaces Show for twenty years and it just gets better and better

For the past two years, the event has been paired with Design and Construction Week (DCW). DCW features the co-location of the NAHB International Builders’ Show® (IBS) and the National Kitchen & Bath Association’s Kitchen & Bath Industry Show (KBIS). If you’re in the flooring business, this is certainly the place to check out new customers and get serious about improving your bottom line.

Are you prepared to work this show? Here are some quick tips.

Determine why you’re going to the show and what the top 10 things you hope to accomplish are. It’s easy to get off track. If you meet someone you haven’t seen in a long time, take their card and write a note to call them when you get home. It’s likely that they’re on a tight schedule also.

Register early before the show and get the “lay of the land” before you get there. Know what your hotel has to offer, how far it is from the event and if there’s a shuttle to get where you need to go.

Make a list of who you must definitely see. If possible make an appointment with them before the show. You must do this quickly because calendars fill up fast, especially if it’s a short show.

Get dressed up. You don’t need a suit but looking prosperous is always a good thing. I always go shopping before the show and see if there’s something outstanding.

Have more than one pair of shoes with you. I always carry an extra pair with me and change in the middle of the day. This will give both your feet and shoes a chance to recover. Don’t wear brand new shoes if you haven’t ‘broken them in.’ I have found that some shoes are comfortable for short times only. I have done some serious damage to my toes.

Don’t forget to bring plenty of cards. When you take someone’s card, take a photo with them also. This way you won’t forget who they are and what made them unforgettable. Don’t bring lots of large brochures; it’s easier to send things electronically when you get home.

Make friends in the lunch lines! If you decided to grab a snack talk with the person next to you in line. If you think it’s a good contact, maybe you can sit with them and get to know them. If you’re alone, find a table of people and ask if you might join them. This has always been good for me.

Take lots of pictures if allowed. This was you can put them on social media to show your customers what you’re up to. I’ve had several people tell me they’ve actually gotten orders from customers who have seen the ‘hot, new items’ on line. Some people like being first.

Make sure you find to recuperate. Working a trade show is like having another job, but a good one.

Lisbeth Calandrino, speaker, Associate Publisher and Director of Social Media, Fabulous Floors Magazine, http://fabulousfloorsmagazine.com/, http://lisbethcalandrino.com/.

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By | January 5th, 2016|Advertising, Blog|0 Comments

Hope To See You At Surfaces: Mandalay Bay Convention Center, Las Vegas, Nevada, USA

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Here it is again, the trip many in the floor covering industry love and dread. Despite the sore feet from all the walking,  it is definitely something to be excited about. This is where we get to see what’s hot, what’s in, what’s out as well as looking at new designs.

 I hope you are planning on attending the show In Las Vegas, being held at Mandalay Bay Hotel and Casino, January 23-26. The 23rd is the start of the education show with more than 78 great classes to choose from. Unfortunately you can’t attend all of them but there is a CD you can purchase which has all the seminars recorded. Of course there are product and installation seminars as well as all types of business seminars.

I will be offering two seminars that will add profitability to your business whether you are in retail or wholesale. Retention Marketing: Are your Present Customers Putting You Out of Business and Red Hot Customer Service. Everyone I’ve spoken to has a customer service horror story despite the fact that businesses are in competition for customers. Customer service is a  place where businesses can shine. If you want new ideas that will   add to your bottom line and your customer base, head on over to my seminars.

1/23 Retention Marketing:  Room MO13A 1-2:30 PM

1/23 Red Hot Customer Service: MO17A 3-4:40 PM. I am giving a free autographed book (Red Hot Customer Service) for those of you who mention this article or  bring a copy to either seminar.

By the way Fabulous Floors Magazine will be sharing a booth with Floor Covering Weekly. Stop in and pick up a copy of our latest issue of Fabulous Floors Magazine.

I have read so many comments on LinkedIn about Surfaces—the pros and cons of attending. If you’re in the floor covering industry how can you not attend this show? Every industry has a trade show a place to go and meet other people in your industry.  I’m always excited when my optician comes back from the Optical Trade Show and tells me what’s new. I also feel like he’s on top of new products.

I have another friend who just came back with some new ideas for my business which he got from the Promotions Show. Whatever your business, you owe it to your customers to be on top of the trends and products that are new in your industry. Knowing these things increases your credibility and your expertise with your customer. If you’re writing a blog or using other social media, you will find great information for your customers.

My hunch is that those who are making it through these tough times are businesses that are on top of the industry, are showing the best products and know the trends. Don’t forget to gather up as many trade publications and product information for your employees back home. Don’t forget to sign up for the CD.

I’ve been in the industry for a long time wearing many different hats. For 14 years as an owner of a 7 store floor covering and furniture chain, then as associate publisher of Fabulous Floors Magazine and  industry trainer. As the day to leave arrives I put on my Surfaces hat and begin to get excited as to who I’m going to meet in my seminars and what I’m going to learn from exhibitors and other speakers. When I get to the showroom floor I feel proud to be part of the flooring industry.

Of course I get a CD of all of the seminars and can’t wait for it to get to my mailbox.

Despite the economy, Surfaces still exists and is the best show in town. Hopefully you can come out and support our industry as well as get  great ideas for your business. To register for the seminars, go to http://www.surfaces.com/attendee/show-information/registration.aspxrror.

I hope to see you there.

Lisbeth can be reached via email: Lcalandrino@nycap.rr.com.

 

 

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By | January 15th, 2012|Blog, Customer Service|0 Comments