The new consumer is out there. Knowing where they are and how to connect is often a confusing path. Ever since psychologist Stanley Milgram conducted his famous research on the subject in 1967, the popular ‘Six Degrees of Separation’ theory has claimed that you can connect any two people in the world in six steps or fewer. Thanks to social media, researchers believe that number is lower.
How many businesses actually take advantage of the tools that can make this possible? My experience is that not many have a good sense about how it works.
LinkedIn has made cold calling a thing of the past. It’s that ‘Six degrees of separation’ again. Social media allows us to connect with almost anyone in any part of the world. You just have to know how it works and then do it.
Facebook allows you to produce videos through their Facebook Live and we have so many other possibilities.
To make this work you must understand the new consumer and their path to purchase. I will be speaking about this “New Consumer” and their buying path on March 15, 2015, at Surfaces, 327 Park Street, New Britain CT, 06051, from 6-8 PM. Register now at https://www.marble-institute.com/NewEnglandMarch15.
Hope to see you there.
Warmly, Lisbeth (If you want to know more about the workshop, give me a call, 518-495-5380.