Lisbeth is a wonderful speaker and brings value to any event. Her sessions are well-attended and highly-rated based on attendee evaluations. Lis consistently meets deadlines and is always a pleasure to work with!
||Chelsie Z. Thornton
SURFACES | StonExpo/Marmomacc Americas
KICK IT UP A NOTCH
I was watching the President talking about the economy the other day; it certainly wasn’t very motivating. One day there seems to be a bright light on the horizon and then there’s the nothing. I started thinking, why am I paying attention to any of the messages? Neither message really impacts my situation. If I want my situation to change I will have to do something about it.
I’m reminded of Vince Lombardi, the famous NFL coach and of course am famous 5 word speech. Before every game he would give his team the same message. “Gentleman this is a football.”
In five words he communicated his message.
If things weren’t going right it was time to go back to the plan.
I can’t help but believe that his five words are just as impactful to all of us as it was to the team.
If things aren’t getting better, we have to go back to the plan. If we’re not experiencing something that we want, then we should go back to the plan. But, remember, the plan is not in the rear view mirror. There may be things from the past that will help us but the past is the past and both the time and people are different. The expectations of the present are much more sophisticated than those of the past. The solutions from the past might not be what we need.
What is happening in our economy is something that has never happened in our lifetime. How many times have you heard that? So what? Hearing that can make you feel powerless. But sitting around and waiting won’t make it any better. In fact, we will feel more like victims unless we get out and do something for ourselves and our neighbors. It’s time that you and I sat down and came up with a plan. Don’t worry if the plan is perfect, there’s no way to know. We just need a plan.
There is no quick fix, no price charming to come to the rescue. There are lots of frogs to kiss but I don’t know how many will turn into princes.
We can either drive the car in life or possibly wind out as road kill.
You and I as small business owners will create the new economy, one customer at a time. Two out of every three jobs are created by small business-that’s you and me.
Small businesses represent 99.7 percent of all the employer firms and generate 60-90% of the new jobs. We are the backbone of the country and it is up to us to come up with a plan. Many of us are facing technology issues and not knowing what to do to keep up. It has been written that over the next 10 years there will be a shortage of skilled employees where will you find these employees?
Small businesses need capital to buy inventory and keep up with rapidly changing technology. Last year, Sam’s Club conducted a survey of their small business customers. Without small businesses Sam’s Club has no reason to exist. The overwhelming cry was for small business loans. On July 7, 2010, with the help of SBA lender, the Financial Group, Wal-Mart came up with loan packages of up to $25,000 for small businesses who were turned down in the past. A risky move for Wal-mart but what choice do they have?
It’s time for small businesses to stop being the Lone Ranger. It’s time for you to partner with your customers. Do a survey, find out what they need and give it to them. What can you do to help other small businesses and your customers? Instead of always trying to sell product it’s time for all of us to work together and share our skills. Instead of advertising, it’s time for connecting and sharing. It’s likely that the new generations will not be flying without a net, overextending their credit and purchasing everything in sight.
I sort of feel sorry for them, it was fun. The new chic is saving and doing without. My mother would have been proud of me.