Customer Experience

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Friendsgiving: An Opportunity to Build Connections–Brought to you by the Millenniums

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Friendsgiving has been lurking around since 2007; it’s now becoming well-known name and likely a new holiday. It reclaims a holiday for people who, during the Thanksgiving season, can’t get to family; don’t want to be with family and those that don’t have family. In my neighborhood, we’ve called them, for lack of a better word, Thanksgiving orphans. It doesn’t take away from the traditional holiday; it adds a new dimension to it. It underscores the value of friends.

I must admit I was getting tired of going to my relatives. They served the same-old foods, nothing for the vegetarian except vegetables with no imagination or too much cheese.  My other aunt used to make a complete vegetarian dinner along with the turkey, for the vegetarians next door.  I didn’t realize you could eat anything but turkey on Thanksgiving Day. There were the relatives who drank far too much and told the same-old stories over and over. There were also the ones I just didn’t like.

We are happy to have a new description of something very cool and started by the Millenniums. In 2007, the term ‘Friendsgiving’ made the Urban dictionary. This is a great way to connect with this customer. In my book, “50 Ways to Bring Customers into Your Store,” I talk about holding events and raising money for charities.

WHY NOT HOLD A FRIENDSGIVING PARTY IN YOUR STORE AND RAISE SOME MONEY FOR YOUR CUSTOMER’S FAVORITE CHARITY!

The other day I asked my neighbors where they were going; they said a Friendsgiving party and would be back for Thanksgiving. I gave them a big smile; I was in the know!

In order to connect with your customers, you’ve got to know where they are and what they’re doing. If you’re not part of something, how will you know? Friendsgiving is not a way to forget Thanksgiving; it’s a way to add something new. Friendsgiving legitimizes something we’ve known all along—friends matter. It’s also a new way to celebrate and create a tradition.

Friends are important, no matter what your age. They make you feel better, can improve yourself-esteem and have an overall positive effect on your life. I have one friend whom I speak with almost every night; sometimes we just discuss what movies are playing.  As you age, you can expect to lose friends. My dad told me to start hanging around with younger people, this way I wouldn’t be losing friends every year!

The Millenniums are breaking the rules, how they shop, what they buy and what matters to them. They are very connected to their friends and are willing to put effort into building these relationships. According to statistics, this group is also the most connected to real ‘giving.’

I’ve been holding Friendsgiving for years; I’m glad it has a name! Enjoy  your holiday whatever its name!

Lisbeth has been helping businesses build customer relationships for over 20 years. To consult with her, call 518.495.5380 or email Lcalandrino@nycap.rr.com.

 

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Are Your Customers Feeling the Love?

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https://twitter.com/CustomerFirstUK

We all know the song “What’s Love Got To Do With It?” In her iconic song, Tina Turner sang that love “is a second hand emotion,” and when it comes to romance, it’s not the most important factor in a relationship.

 

But what about customer service relationships? What does love have to do with customer service?

 

Plenty! And we all know it’s true, even if we don’t think of it quite that way. Everyone wants to feel loved and it really doesn’t take very much effort to share that feeling.

 

A customer can share their love for your business by word of mouth. Satisfied customer referrals are hands down the most effective way to grow a business.

 

What do your customers think about you? Do they love you or are they spreading something less than desirable about you and your company?

 

Psychologist Zick Rubin proposed that romantic love is made up of three elements: Attachment. Caring. Intimacy.

 

Are your customers still waiting for some love from you? Simply put, love is an emotional connection we build with people that are important to us. Love for your customers is one form. And that emotional connection is the key to success.

 

Do your customers feel your love? Today is a good day to start showing customers how much you care about them. Walt Disney summed it up best, “Do what you do so well that they will want to see it again and bring their friends!”  Who doesn’t share their experience when they come home from a Disney vacation?  Creating love between your company and your customers can help scale up positive word of mouth buzz about your company.

 

Don’t be afraid to be personal with your customers. Years ago sharing your personal life was unacceptable. We kept our religion and politics to ourselves. We were afraid if we divulged it, we’d lose customers.

 

Guess what? It doesn’t matter anymore! The world is an open book and everyone is transparent.  If you’re not sure, Google your own name to find out what’s out there.

 

Sharing your life with your customers and letting them know who you are is a way to build a closer relationship. Believe it or not, this is the age of closeness. Notice what people share about themselves on Facebook. Even if we don’t know a person, we find ourselves in their lives. You start to follow them and you become part of their lives. They lose a pet and you feel sorry. You follow them through their cancer treatments. It’s all good.

 

And patience is still a virtue. Sure, you’ve reminded your buyers ten times to get the order in by Monday to earn the discount, and it’s still shows up late. Hey things happen! We’ve all been late for an appointment? Patience goes a long way; it can lower your blood pressure and lessen your stress.

 

Become unforgettable. What can you do to be remembered? Has a sales person celebrated a new baby or are they going on a special trip?  Why not get them a gift or send them a card? Have they suffered a loss; can you go out of your way for them?

 

Be a good listener. Most of us are good talkers, that’s our job! But how many of us are good listeners?  I know I would rather talk then listen. It’s been a tough fight for me to learn to be quiet!

 

Treat your customer like a valued business partner. How about asking them for some feedback? Is there something you could do better or change? You might get some valuable feedback from their experiences with other businesses.

 

Do you treat the mail carrier with love?  What about the barista at the coffee shop? This is a good day to share some love. And an easy way to get started on a new life practice!

Need sales or customer service training?What do our customers think?Reach Lisbeth at Lcalandrino@nycap.rr.com.

High Energy and Impactful Ideas

Over the years we have brought many different trainers in and none of them had the impact Lisbeth had on my staff. Lisbeth’s high energy and selling strategy were exactly what we needed and at just the right time in our company’s growth. Even my veteran staff walked away with ideas to improve their “store within a store”! I look forward to working with Lisbeth in the future as HOM Furniture takes the next step in its evolution.

 
Russell Evans, Flooring and Rugs Sales Manager
HOM Furniture

 

 

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By | 2017-09-27T18:49:41+00:00 May 1st, 2017|Customer Experience|0 Comments

What’s Love Got to Do With It?

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Show love to your customers.

Plenty and we all know it. We all want to feel loved and it doesn’t take very much. Word of mouth is the most important love a customer can spread. What do your customers think about you? Do they love you or are they still waiting?

Psychologist Zick Rubin proposed that romantic love is made up of three elements:

  1. Attachment
  2. Caring
  3. Intimacy.

IS YOUR CUSTOMER STILL WAITING FOR SOME LOVE?

Love is an emotional connection we build with people that are important to us. It can be personal love or love for your customers.

DO YOUR CUSTOMERS FEEL THE LOVE?

Today is a good day to start showing customers how much you love them.

Walt Disney said it best, “Do what you do so well that they will want to see it again and bring their friends.” Creating love between your company and your customers can help scale positive word of mouth that’s absolutely priceless. Do you treat the mailman with love, what about the person at the coffee show? This is a good day to share some love.

Don’t be afraid to be personal with your customers. Years ago this was not considered acceptable. We kept our religion and politics to ourselves. We were afraid if we divulged it we would lose customers. It doesn’t matter anymore. The world is an open book and everyone is transparent. If you’re not sure, Google your own name to find out what’s out there. Share your life with your customers; letting them know who you are is a way to be closer. Believe it or not, this is the age of closeness. Notice what people share about them on Facebook. Even if we don’t know a person, we find ourselves in their lives. You start to follow them and you become part of their lives. They lose a pet and you feel sorry. You follow them through their cancer treatments. It’s all good.

Keep your patience. Sure you’ve told them 10 times to get the order in by Monday if they want the discount and it’s still not there. Hey things happen. Have you ever been late for an appointment? Patience goes a long way; it can lower your blood pressure and lessen your stress.

Become unforgettable. What can you do to be remembered? Has a sales person celebrated a new baby or are they going on a special trip?  Why not get them a gift or send them a card? Have they suffered a loss; can you go out of your way for them?

Be a good listener. Most of us are a good talker, that’s our job, but how many of us are good listeners. I know I would rather talk then listen; it’s been a tough fight to be quiet!

Treat your customer like a valued business partner. How about asking for some feedback? Is there something you could do better or change? You might get some valuable feedback. Remember your customer deals with other businesses and vendors and may have good ideas for you.

THANK YOU FOR BEING LOYAL READERS AND DEAR FRIENDS.

NEED SALES TIPS? 5- 7 MINUTE VIDEOS WITH PRE AND POST TESTS. Open an account and take a look. Sign up and get the bonus module, “Price Matters. There are 6 videos in the series for $189.00. https://mohawktoday.com/mohawku/mohawku/online-courses/customer-experience-sold

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By | 2017-09-27T19:18:59+00:00 February 12th, 2017|Customer Experience|0 Comments

Is Your Customer Wearing an Invisible Cloak?

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Is your customer invisible?

Is your customer invisible?

My friend said she went into a local high end lighting store the other day; despite there were sales people walking around, no one approached her. It was almost as if she was wearing an invisible cloak.  What kind of customer experience is this? The salespeople may have been busy or maybe they didn’t see her, but does that matter? My mother used to say that she had to “have eyes in the back of her head” when I was little. That’s what salespeople need. They must always be on alert.

She had never been in the store and was in desperate need of a part for a chandelier. Yes, we are closer to developing an invisible cloak, but that’s not what I’m talking about.

I just read an article about how customer service should be invisible; I don’t think so. If you’ve got superb customer service everyone in the world should know about it. By the way, we are close to producing an invisible cloak; then what will happen to our customers?

When it comes to developing a working invisibility cloak, we may not be at Harry Potter level yet, but today’s newest breakthrough is nonetheless impressive.

A team of researchers led by Xingjie Ni—a nano-engineer at Pennsylvania State University—have just unveiled an fascinating invisibility cloak: one that takes the form of a sleek skin of nano-material.

 

We talk about providing a great customer experience; how can that happen if we don’t make a connection? Great customer experiences don’t just happen, we have to make them happen.

 

“Why didn’t anyone wait on me; she asked, didn’t I look right?” There was a hint of sarcasm in her voice, but I think there was some truth in her question. My hunch is you’ve had it happen to you.

Here are 2 simple ways to keep your customers from feeling invisible:

  • Approach your new customer immediately. If you’re with another customer, politely ask them if it’s okay for you to greet the customer coming in the door.
  • Make the customer feel like an old friend. If you can offer them a place to sit or a beverage they will feel acknowledged.
  • Connect with them in other ways. Complement them when you say hello, notice their smart phone of tablet.
  • Be proactive. Can you reach out to your customer before they get to your store?

I know these may seem simple but they are common courtesies that are often forgotten but go a long way in building a customer relationship.

Lisbeth has been helping businesses build positive customer experiences for the past 20 years. To speak with her about your business, call her at 518-495-5380.

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How To Get The Most Out Of NeoCon For Your Business

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neocon1What could be better than spending two days in the Merchandise Mart in Chicago to attend one of the most premier shows of the design industry? Unfortunately, conferences represent challenges for all those attending. How do you possibly attend all of the seminars and wonderful new product and design collections presented in two days?

NeoCon is a perfect place to make important new contacts and catch up with old friends. For anyone in the design industry, NeoCon is certainly “the place to be.” The show features over 100 carefully crafted seminars designed especially to meet the goals of the audience. The keynote speaker program is extremely impressive. My personal favorite is Emmie-nominated host of National Geographic’s #1 rated series “Brain Games,” Jason Silva and his “Luminosity.”

His games are available on his web site or on Facebook and good for challenging yourself while ‘on hold.’

Here are some thoughts on maximizing your time at the show:

1. Plan your list of important contacts and connect with them before the conference.  If you don’t plan before you get there you may be disappointed that all your contacts are already scheduled.

Neocon_inside2. Your best contacts and new associations will be made at ‘after hour events’ so don’t shy away from the cocktail parties even if you’re alone. A welcoming smile and friendly face will be help you connect and be appreciated by others attending. If you don’t plan you’ll never get to see your most important connections. Don’t forget to post lots of photos to your social media pages.

3. Don’t forget your clients at home are depending on you to excite them with new ideas. Why not establish yourself as a ‘trend expert. ‘This is the time to make your social media pages work for you. Clients want to know what you’re up to and what’s exciting your brain. Attending the show should be the means to an end for your personal business. Think how you’re going to use the information to ‘network’ and build your trade when you get back to your community.

4. Consider writing a press release before you attend the show. Talk about what new ideas you’re after and how you will spend your time. Post your ideas to LinkedIn as well as Facebook, and don’t forget to tweet from the show. Your followers will be with you every step of the way and will want a full report on your return. Consider what organizations will be interested in hosting your thoughts and photos before you leave. In addition remember the press release will temporarily help your SEO as well as catch the eye of the local reporters. If you’re from a smaller city, contact the newspapers and television stations and let them know the value of NeoCon and see if you can get an interview or a spot to report on what you saw at the show.

5. Think of yourself as a ‘thought leader’ and attend seminars exhibiting interesting trends and in the forefront of products and design. You can set up interviews with notables, snap a few selfies and post them on your social media. In addition, you can write about your findings on your blog. You might contact a local at home newspaper and offer to pen an article on what’s fresh and trending. This will help you attract new possible contacts and just cement your expertise with your clients.

Establishing expertise often takes years of work and customer referrals. One way to support this is to become the expert and getting information. If you have a particular expertise in a specific industry such as health care, research the seminars and trends at the show and call a local hospital or health care facility and offer to do a seminar. Don’t forget developers and construction customers who also deal in your area of expertise and offer to meet with them after the event.

NeoCon is a way for you to get new ideas for your business and your customers. One new good idea could land you your next job. Try not stress yourself out with what you didn’t get to see. Plan to have a great time and just enjoy.

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By | 2017-03-03T12:06:52+00:00 June 10th, 2015|Customer Experience, Marketing|0 Comments

“Do You Have Leaving on Your Mind?” 5 Things you can do to Stop Customers from Cheating on you

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Customers don't tell you when they're getting ready to leave--they just leave.

Customers don’t tell you when they’re getting ready to leave–they just leave.

I was listening to Patsy Cline sing, “Do you Have Leaving on Your Mind?” She’s asking her lover to tell her if he wants out. Customers rarely tell you their leaving—they just go.

The years 2008 and 2009 were tough years on many businesses. When the dust cleared you found you had lost many of your “regulars.” Sure some of this was due to the economy, but how much of it was due to “negligence” on your part?
The statistics in 2014 are no different than they were 20 years ago.

68% of customers leave because of the treatment they receive and 71% specifically said because they received poor customer service. Here are some ideas for keeping those “cheatin” customers.

1. Make it easy for them to talk with you. Is your voice mail filled to the brim? Do you resist picking up the phone when you’re really not that busy? The nicest thing you can do for a customer is to answer their phone call or at least sending a quick text that you will can back in a few. I love the phone app that sends a text  to callers telling them you’re driving, and you will call back once you reach your destination.

2. Have you noticed them in the “box” stores? After my gym workout, I stop at one of the “box” stores to be nosy. I walk the departments to look for signs of “cheating customers.” You know the type; they’re laughing and getting friendly with the store clerks. They are hanging around making small talk. Good businesses know that small talk can lead to big sales. Maybe the customer just needs a friendly hello?

3. How good are your salespeople at “small talk?” Some clerks are “all business” and forget that before business there’s small talk or building rapport. People still buy from people they like and feel comfortable with.

4. Can you get your customers to follow you—everywhere? If you want to get follow, it should be “around the Internet.” Are customers connected to you in the usual places— Facebook, Google +, Pinterest, Houzz and to your blog? Do they like what you post?

Customers leave because of "perceived indifference"

Customers leave because of “perceived indifference”

5. Be “nicer than nice.” Do your employees have the latitude to go out of their way for your customers or does everything have to be cleared through the manager? As a customer, we all want to speak with someone in authority.

Why not give your salespeople “perks” to share with complaining I was watching an undercover complainer at Zappos. She said she didn’t want the shoes, and the clerk said she should return them, and she would give her a free pair! This might be tough on your business, but a coupon on the next purchase shouldn’t be. Zappos motto,  “if it’s worth doing, it’s worth doing with a WOW!”

RedHotCustomerService“Without customer service, a customer doesn’t have any customers,  good sales don’t necessarily bring back customers, but good customer service does.”
Lisbeth has been teaching businesses how to improve their customer service and the customer experience for over 20 years. To schedule a consultation or speak at your business, reach her at Lcalandrino@nycap.rr.com. If she’s not in her office, she can often be found mornings at the YMCA in East Greenbush.

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Three ways to Build Your Relationships, One Customer at a Time

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Wellness Center

Wellness Center

The world has changed more than we know. I went to my favorite supermarket and saw this sign in front. More businesses are wearing “new hats” so they can compete. Hannaford also has a wellness center that is part of CHPHP and the YMCA in East Greenbush. I still think that’s a slam dunk. I met someone involved in this association, and she said this brings exercise and wellness to people who might not be able to afford the gym. It’s free, and the programs can compete with any of the gyms in town.  They’re trying to build relationships with their customers.

It’s time to think creatively. Many of you are holding events in your stores to bring in customers. Your business should be considered your home and having an event says, “Welcome. “I hear people saying but we didn’t do any business, and we didn’t have many people show up. This is not about doing business, but it’s about building relationships. If you didn’t get many people that you don’t know how to throw a party. If you want people to come you’ve got to tell them why they should come, tell them again, and then go pick them up! I know you’re saying it’s too much work, but building relationships is work. It means showing an interest in someone else and putting your own agenda on the “back burner” as they say.

I remember when we had an event in our store for contractors. Our biggest contractor said he didn’t want to drive the 40 miles to come to the party—I didn’t blame him. I said a car just left and would be there to pick him up at six! He said he was so embarrassed, but he showed up.

Sometimes it just means paying attention. Today in Pilate’s class a woman came up to me to talk about the class. She was very out of shape and said she wanted to talk with me about a weight-loss program I had mentioned. I knew the class would be hard for her, but I suggested her not worry and do what she could. I told the instructor about her who was kind enough to give her a little extra attention without embarrassing her. She felt special and signed up for the weight-loss program after class. I was so glad I took the time to talk with her; I knew she was serious.

  • Show that you care about others. Instead of waiting for people to talk with you, reach out. What do you have to lose?
  • Be genuinely helpful to others. That doesn’t mean doing it for them, it means noticing when someone needs you.
  • Just listen to someone. Sometimes just listening, without providing a solution can be very comforting.

 

Summer is around the corner; what’s next?

 

Lisbeth had been helping businesses build relationships with their customers for the last 20 years. Need some new ideas?

Lisbeth can be contacted at Lcalandrino@nycap.rr.com.

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6 Ways to Insult An Old Customer

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Old people driving.

Old people driving.

We find old people annoying because they walk slow, talk slow and spend time counting out the exact change for you.  Old people know they’re old and don’t need or want to be reminded. I notice that clerks look annoyed when the older person takes more time to get out their credit card or are looking for their glasses.

Age is just a number; it only becomes more when you choose to make it so or someone reminds you of it.

The other day I was in the gas station and heard the clerk tell the owner that the elderly lady from down the street said she thinks you undercharged her for the oil change. He’s my age; does she call him old too?

Why are we reluctant to deal with the process of aging? You can either get old or drop dead, which to you prefer? If it scares you learn more about it.

The Tibetans have a saying, “to get over your fears, bring closer to you that which frightens you the most.”

Here are my top 10 things that really make me hate you. Feel free to add a few of your own.

  1. Call me “dearie “when the hot chick next to me gets lots of smiles and jokes.
  2. Ask me if you can help me carry the quart of milk to my car. Do I look that frail?
  3. Do you need to sit down? I just walked in and now I need a chair. You don’t mind if the girly girl walks around because she has nice legs.
  4. “Take your time with it.” Can I first open my purse?
  5. If I say, “Prices seem high,” it’s not necessary for you to say, “Compared to what they were in your day I’m sure they are.”
  6. “You look tired.” Don’t ever say this to anyone unless you want a swat.
  7. “Shall I give these to your son to carry?” Could that “son” be my boyfriend? You probably don’t know about the famous artist, Georgia O’Keeffe and her companion who was 48 years her junior.
  8. Tell the customer after looking at her license, “I just saw your birth date; I can’t believe you’re that old! Or, you really look good for your age.
  9. Ask me for my license to prove I’m 21 when I want a drink.
  10. Give me the “Yes and No Mam” treatment.
  11. Just because I need to get my glasses doesn’t mean you need to read it to me. Everyone I know wears glasses.

If you would like more ideas for insulting old companies, take a look at Stan Goldberg’s blog,http://stangoldbergwriter.com/about/top-10-insults-for-old-people/.

Give us a break, one day you might be old.

Lisbeth has been helping businesses be more profitable for over 20 years. To have a consultation with her or have her speak to your employees, reach her at Lcalandrino@nycap.rr.com. To read her Success Blog on the Albany Times Union, go to,http://blog.timesunion.com/success/author/lisbethcalandrino/.

She lives in Albany, New York, in Historic Hudson Park with her cat, Rainyday. When not in her office she can be found at the gym.

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Retail Lessons I Learned From My Grandfather’s Farm

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ApplesI learned my retail lessons from my grandfather. He told me the price customers would pay for the apples depended upon how they looked; the shiny ones would bring the most money; he was right.   I watched as customers picked through the apples, smelling and admiring the polished ones. It was at this point I realized how important merchandising was. Wow, less number one; pretty things sell.

It wasn’t long before I was busily shining up the more attractive apples. The ones with the worm holes went for the least; I told grandpa we were losing money. Grandpa smiled and said it was good I was paying attention and it was important to price the shiny ones so they covered the price of  “less desirable “ apples.

This was lesson number two: make sure you understand how to price your merchandise.

How do customers determine the price they will pay?

Yesterday I was speaking with a flooring manufacturer about his products. He spent at least 15 minutes telling me how his products were made and what they were made of. Frankly I zoned out after about 5 minutes and stopped listening. The only thing that’s interested me was whether the product would look right in my kitchen. Unfortunately he never asked me what I call “the customer’s conditions of satisfaction.”

Customers will only pay your price if the product works for them; no matter what you’re selling. Once you know what they want it’s your job to help them justify why it’s a good investment.

Want to know what customers will pay for? Ask them and they will tell you. If possible talk with customers who have defected from your business. These are customers that were  only yours but have disappeared. They will have a wealth of information for you.  Once you know what they want, you can tell them what makes your products better.

Find out what why your customers have changed suppliers. When was the last time you talked with customers who no longer buy from you? They will tell you why they’ve moved on and why they like your competitors better. The big mistake is to think you “know” why. Typically, the answer will be the competitor’s price was lower. Unless you have a third party interview your lost customer, this is what you will hear. It’s just easier for the customer to tell you your price was higher.

Shop your competitors, buy from them and experience their service. There’s nothing more eye opening than becoming your competitor’s customer. I had a “big box” store measure my house for flooring; the installer came with his IPad and within 5 minutes showed me the layout and what it would cost. I called the local retailer and he was drawing my kitchen on the back of a napkin! We did that in the 70’s and it wasn’t acceptable then!

Installing products should be a “custom art.” “Custom anything” always demands more money; it takes time and means that is being crafted for the customer. I come from the floor covering industry and very few. If it were my business, I would talk about “custom installation” and nicely correct the customer every time she mention the term “installation.”

Talk about what makes you different, can you offer “white glove service?” I recently bought furniture from California that took 4 months to get delivered. The company sent me photos of the “wrapped furniture” and told me what to expect upon delivery.

I was told to take a picture of the furniture when it arrived and after it was unpacked. They also suggested I purchase their “white glove service.” It meant two people would unload the furniture and unpack it for me. I had never heard of “white glove delivery service” but thought I should give it a try. When the truck arrived the delivery man was wearing white gloves but apologized for the dust on them but he was changing them to unload my furniture. I was astonished and the delivery man took it all very seriously.

The real key is the customer determines the value of your products. It’s up to you to build the value and test it with your customers. The more value, the more they will pay.

Increasing your bottom line depends on how your customers see you and your product. This is a good conversation to have with all of your employees. You can ask them, where they think customers’ see the value.

Lisbeth Calandrino has been doing sales/customer service training for over 20 years. She is happy to discuss your situation and how she might help your business. She can be reached at 518-495-5380 or Lcalandrino@nycap.rr.com. She lives in Albany, New York

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5 Things You Can do to Improve Your Business Over the Holidays

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holiday-party-graphicBusiness people are always saying, “There’s not business around the holidays, what can I do? “Depending upon your type of business, you may be correct. The holidays might be the right time to build relationships, which may lead to more business. Instead of hiding away from the holidays, my suggestion is you get involved.

The holidays can be a lonely time, particularly if we think about what’s missing in our lives. Not everyone has a network of family or friends who will reach out to them. If this is your situation, then it’s time for you to reach become the catalyst for planning and event. This is a way to improve the customer experience and get to know your customers better.

Consider the holiday season a wonderful time to build customer connections and bring joy to your neighborhood. You might want to join with other merchants to decorate your street, sell Christmas trees and evergreens even serve hot chocolate outside. You can put the event on Facebook and also hold a drawing.

Here are some things you can do to bring joy to your life and improve your connections with your customers.

  1. Plan at least one event in your business to include past customers and friends. Ask your previous customers to invite friends to join them in your holiday party. The party can be a girl’s night out with a holiday theme. Include other businesses that have products to sell, jewelry, makeup or perfume. This way, people can buy last minute gifts as well as enjoy meeting new people. Don’t forget to decorate and put up holiday lights.
  2. Adopt a family for the holiday and get your customers involved. Have a list of sizes and things that the family will need. Your store can collect everything, and you can hold a wrapping party. This season my friends and I are adopting a family and helping to decorate their house. I have found that giving to others is a great way to forget about myself; I also don’t need a thing do you?
  3. Get your customers involved in Toys for Tots, local fund drive or collect food for the local animal shelter. Don’t forget to have something for children; this will certainly bring in their parents.
  4. When I was in business, we rented a piano over the holidays and had a group of customers whom were willing to come and sing holiday songs. We served snacks, wine and had a wonderful time.
  5. This is a good time to straighten up your mailing lists and plan for the next quarter. What kinds of events do you want to hold and how will you improve your business?

This is a great time for everyone to join in, find ways to give thanks and enjoy the holiday season in your special way.

Lisbeth Calandrino has been helping business improve their business strategies for over 20 years. To schedule a training or consultation, reach her at 518-495-5380 or Lcalandrino@nycap.rr.com.

 

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