Lis Calandrino

As retailers we are always hung up in selling product. It’s as if we still think the customer builds a relationship with the product rather than the salesperson. More than ever, the customer wants to know if your “representative” is trustworthy. If the customer has done business with you before you have a better [...]

I have looked through many blogs and read about many blogs; now I have my own ideas about what makes a good blog. Here are some ideas for you to consider as you determine how to build your blog.

A blog is not simply a commercial for your business. If this is your format then you [...]

This is a first in a series of guest posts by my friend and associate, Chris Bowcutt, a writer who specializes in Web marketing. He'll be writing about the basics of blogging and social networking with the aim of addressing some of the questions a number of readers have asked in the last few weeks. Enjoy!

Are you [...]

According to Technorati, there are 150,000 new blogs created each day. There must be some reason. Blogging is an economical way to build your business by interacting with your clients in a world wide forum. What better way for people to become familiar with you, your skills and to build your branding message than an [...]