Lis Calandrino

How do you know if your ads are good or bad? Does it really matter?
What really matters is that someone notices and the customer remembers you — enough to buy.
Some things I just don’t always get. Or let’s say I just don’t get it quick enough. One of them is the GEICO "Kash" [...]

What we're seeing in advertising these days is an eye opener for most of us. The bad news is that according to the Kelsey Group and BIA Advisory Services, there will be a smaller local advertising market in 2013 than there was in 2008. 
Here’s what it looks like: "By the end of the forecast period, [...]

It’s amazing what you see if you look. I always think I look but it must not be so. Why? Because I’m not always amazed. With that in mind, let me share some amazement.
Recently I traveled to Genoa, Ohio to do some training for a store named Genoa Custom Interiors, owned by Cheryl and David [...]

How’s this for advertising:

Falso Service Experts for Lennox — count on your NATE–Certified, background-checked, drug-tested technicians to fix it right the first time."

I don’t know what NATE-Certified means, and while the rest seems pretty ominous, they’re right: any professional coming into the privacy of our homes should go through a screening process. Would this form [...]