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LET TIGER WOODS BE TIGER WOODS

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While Tiger Woods was going through surgery, rehab and a stinky marriage breakup, most of the world was broadcasting his demise.

Tiger Woods and Butch Harmon at the 2000 British Open Golf Championship.( Home of the Daily and Sunday Express)

It seemed like people were happy he had hit bottom.

Unless you’ve been a professional athlete, you wouldn’t have any idea what it takes to be number one. No,  I never was one, but I know how tough golf is having spent years with a professional golfer who never made the big time.

I watched “The Tiger” push forward.  I meditated he would make it!

In life when things go bad you can either ‘give up’ or ‘get up’ and push forward. Being number one forever is never guaranteed nor is being in last place. You just have to stay on your path and go where it takes you. We are all part of a bigger universe that is there for us; we just have to trust it.

One thing the world knows, like him or not,  Tiger can  fill up those seats. That includes the old and young ones. My 85 year old neighbor used to grab her scotch and settle in front of the television to  watch Tiger Woods play golf. She lived to watch Tiger play!

When he plays, win or lose, the television ratings go up. “The Tiger Effect” has consistently boosted PGA Tour ratings all season.

I don’t know many who admitted to really liking Tiger Woods but without him golf is just a game. When he plays it becomes magical. Isn’t that what the public hungers for?

Not only does the public want him to be the best in the world but the nicest.

You don’t have to be a psychologist to realize that his childhood was not the kind that develops caring human beings. His choices seemed simple, win or win. This doesn’t give you much time to practice your interpersonal skills. According to what I read, it appears that his parents only had one thought in mind; that  was to make Tiger a ‘killer’ of a player.  Who knows what Tiger was thinking or feeling; it’s doubtful that he knew. In my opinion, he was raised to be at the top at all costs. The golf world was willing to accept him as the ‘best thing that ever happened to golf’ until his personal life took over. ’  The word ‘thing’ is an odd way to describe a person but it gives you insight into what Tiger was.

I went to college with several baseball players who grew up to become  famous athletes. Since many of them majored in physical education, like myself, we attended many of the same classes.  There was one difference, I wasn’t expected to be great so I didn’t have to win every game or be chastised every time I lost. To me it was still a game; it was never a game to them, it was always a profession. A profession that required them to be great or move on. I used to wince when I heard the yelling and screaming when they lost.

What motivates athletes to win? I took the paragraph from an article in Psychology Today  written by Jim Taylor Ph.D.,The Power of Prime. 

In training and competitions, you arrive at a point at which it is no longer fun. I call this the Grind, which starts when it gets tiring, painful and tedious. The Grind is also the point at which it really counts. The Grind is what separates successful athletes from those who don’t achieve their goals. Many athletes when they reach this point either ease up or give up because it’s too darned hard. But truly motivated athletes reach the Grind and keep on going.”

So Tiger didn’t give up; maybe he loves the game or the only thing he knows is The Grind. On September 27, 2018, Barry Syrluga said this about  Tiger Woods in his article, “The Ryder Cup maybe one more facet of Tiger Woods’ Revival Tour.”

The way Woods is coming into this Ryder Cup, though, doesn’t it feel like it could turn? The victory at the Tour Championship represented a physical comeback from the back surgeries that left him struggling to get out of bed. But it was also part of a rebranding, and choking back tears mattered. This is not the automaton Woods who won tournaments he was supposed to win with the kind of golf he was supposed to play. This was more real and accessible, more human. The Ryder Cup can be one more facet of Tiger Woods’ revival tour.   

Personally I don’t care how or why Tiger is back. Golf just isn’t the same without him.

Lisbeth Calandrino has been a Business Strategist, Sales Trainer and Professional Business Coach for over 20 ears. To connect with her and discuss what keeps you up at night, reach her at 518.495.5380 or Lcalandrino@nycap.rr.com.

Join me on my blog at http://lisbethcalandrino.com.

#Tigerwoods #Rydercup #BarrySyrluga #Tigereffect #thegrind #tigerwoodsrevivaltour #Jimtaylor #Powerofprime #Butchharmon                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 aa

 

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By | 2018-09-29T19:53:19+00:00 September 29th, 2018|Blog|0 Comments

THE WINNER? EMAIL MARKETING

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CRM or Customer Relationship Management is the key to your business. If you want them to remember to tell their friends about the service they got from you, stay in touch. The best way to do it is still email marketing

Think email marketing is history, think twice. According to Clutch Research’s the Manifest; 69% of businesses spend time and money on email marketing. The main goal of email marketing is to stay in touch with sold customers and to entice consumers who aren’t yet customers. Segmentation of groups is the key to connecting with different types of customers. A customer who hasn’t bought shouldn’t receive the same email as one who has. An occasional coupon or special offer again depends on the type of customer.

The more you know about your customers, the more personal your emails will become. I have several customers who always respond to my emails either by return mail of a phone call! It’s great knowing there’s someone on the other end who really appreciates the correspondence. There are others who rarely respond but when I meet them at conventions, they are quick to tell me how much they appreciate my emails.

 “Email is one of the few media where you can engage with customers who have signed up to receive communications from you, says survey author Kristen Herhold. With email marketing, people have said, ‘Yes, I want to receive emails from you.’ What could be better than people who want to hear from you?

Here are the highlights of the survey:

  1. Businesses send a variety of email marketing communications, with product/company updates, promotions, newsletters, and event invitations. The type of email depends on your customer and how often they might use your services.
  2. To keep your emails alive and relevant, it’s smart to send out a variety of email communications.
  3. How often do you send out emails? The survey says that 32% send materials daily, (wow) or weekly 41%. The more your customers use their brand, the more frequent your emails.
  4. Want more customers? The best way to get them is to offer something of value.

 

I worked at a car dealership several weeks ago following up on their  email offer. If the customer brought in the sale letter,  they received a $10.00 gift card from Target. Now $10.00 isn’t much but people were delighted to get them and intended to stop there as soon as they left the dealership! The key for the dealer ship was to update their customer list, (what auto the customer was driving,  how many payments they still owed, and if they were planning on purchasing a new car.) This information was turned over to the salesperson to develop a relationship.

 

It’s amazing how powerful a $10.00 gift card can really be!

Lisbeth Calandrino has been a Business Strategist, Trainer and Professional Business Coach for over 20 years. To connect with Lisbeth and discuss ‘what keeps you up at night’, reach her ast 518.495.5380 or at Lcalandrino@nycap.rr.com. You can sign up to receive these emails regularly or connect with Lisbeth at Floorcoveringnews.net.

#floorcoveringnews.net #Lizbizfloorcoveringnews.net, #emailmarketing #Kristenherhold

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By | 2018-09-29T16:52:57+00:00 September 29th, 2018|Blog, email marketing|0 Comments

Motivation Doesn’t Care What You Feel

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My next door neighbor talks incessantly about needing to lose weight. The doctor has told her several times over the last two years that she’s about 40 pounds overweight. She is 4’11; not much ‘wiggle room’ as they say but everytime I invite her to go to the gym  she has an excuse. For some reason, she’s not up to it.

I finally asked her, “What does how you’re feeling  have to do with your going to the gym?” I know she found this annoying but I  was focused on her end result which was losing weight. “If I don’t feel like it I don’t have to go, she replied. Why are you so tough on me?”

“If I’m tired, I’m tired so I don’t have to do something I don’t like.”

Interesting isn’t it?  My friend is not alone, we are often willing to give up long term goals for short term goals that make us feel better! Sometimes you actually forget your long term goals!

There is another term for this, it’s called procrastination. Procrastination is a nasty word; if you can’t get yourself moving, you live in the world of procrastination. If you don’t push through it, you’ll find yourself getting anything done.

No, some goals aren’t easy to obtain. In fact some are really difficult.

What gets in our way? We allow our feelings to get in the way.

We forget that we  established the long term goal because of the payoff.

Suppose the doctor tells says  you need to lose 20 pounds in 3 months so you can get off your  diabetes meds. It’s Been hard to get your diabetes under control but your doctor says it’s essential. You agree and decide you’re going to the gym and off you go. You go once and after that you can’t seem to get yourself there. You have the usual short term excuses , it’s too hot, too cold or your’re too tired.

What can you do to solve this problem and get our of your own way?

Try these things:

Remember that long term goal? If it’s losing weight so you can get into that shirt, try it on everyday. I love this expression, “Do you want to be sore, or sorry later?” Stay focused, write it down, leave notes on the refrigerator, under your pillow–get obsessed with getting it done. Don’t touch any food outside your home. Tell people you’re allergic! Actually you are allergic.

Thanks to Robert Twe for the photo.

Remind yourself why  it’s so important to reach your goal and how good you will feel. Only you know what things are important and why. It’s also better to keep your goals to  yourself rather than sharing them with the world. Keeping your word to yourself is a big commitment and most people find it very difficult. You need support not criticism.

If you’ve ever been to Weight Watchers you know what it’s like to be surrounded by people who are working towards their goal.Why does Weight Watchers work?

Everyone in the group is on your side! In Charles Duhigg says in his book,  The Power of Habit: Why We Do What We Do in Life and Business, “When people join groups where change seems possible, the potential for that change to occur becomes more real.”Write a commitment letter to yourself and forwarded it to you friend and ask them to hold you accountable. Ask them if they have a goal they would like to meet and tell them you’ll be happy to hold them accountable!

Want to get healthy, hang out with healthy people! As suggests that those trying to remain sober should stay away from their old drinking buddies and the places where they used to hangout.

Don’t let your feelings get you off your path. They are used to showing up and ruling your life. Don’t let them do it, tell them to get our of your way. You may have to pretend they don’t exist. If you have a little voice that gets you off track–have a conversation with it, explain you’re not interested in his or her point of view. It’s like talking with Siri on your IPhone, what does she really know?

Each of us is on a journey called ‘our lives.’ Make yours and magnificent as you can.

Lisbeth Calandrino has been a Business Strategist; Trainer and Professional Coach  for over  20 years. To connect with me and discuss what keeps you up at night, reach me  at 518.495.5380 or at Lcalandrino@nycap.rr.com. Here’s a link to my blog—you can sign up to receive them regularly if you like, http://lisbethcalandrino.com/ or connect with  me through Floorcoveringnews.net, and my column LisBiz Strategies.

 

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By | 2018-08-31T14:47:14+00:00 August 18th, 2018|Blog, Motivation|0 Comments

THREE THINGS YOU NEED TO TURN YOUR HOBBY INTO A BUSINESS

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More and more, we see a phenomenon expanding in the economy: skilled workers opting to stay at home and choosing to do contractual jobs over the internet. They take on employers based on task-specific contracts, going through several employees one after another. Sometimes, they even juggle several employees at once. They hand in excellent work, the arrangement expires, and they go on to the next contract.

This is the gig economy.

If making, hacking, and creating on the side isn’t enough for you, you may be thinking of taking your hobby legit. However, turning a hobby into a business isn’t just a matter of scaling up. Whether you’re selling creations, ideas, or services, here are three things you need to cut it in the business world.

A Platform
It doesn’t matter how awesome your products or services are if you don’t have a way to sell them. To monetize your hobby, you need a way to get the word out.

One option is selling through established marketplaces, including Etsy and Tindie. These platforms offer the benefit of already existing, so all you have to do is upload your information and list your items. However, with so many makers, crafters and DIYers using these marketplaces, it can be hard to stand out and find customers.

If you’re serious about your business, create an e-commerce website to list your wares. You can drive traffic and gain customers by marketing your business through social media, attending Maker Faires, and networking with your local maker community. Traditional marketing channels not doing it for you? Read Neil Patel’s guide to growth hacking for creative ways to expand your business.

Collaboration
Working from home has its limits. While a home office is great for focusing and cranking out work, it’s not the most creative environment. For exposure to new technologies and fresh ideas, seek a workspace you share with other makers.

Not only does co-working offices and maker spaces provide a place to work, but also these collaborative workspaces host events where you can learn, socialize and hear from leaders in the field. Make the right connection at a networking event and you can land yourself a partner for your newest project or an investor with a passion for your work. Collaborative workspaces expand your social capital and provide access to tools and technology that you might not be able to afford on your own.

To find a maker space in your area, check out the directory at Make.

Financial Savvy
The difference between a hobby and a business isn’t in how much time you commit to the pursuit. Rather, it’s all about how you handle the finances.

If you’re considered a business by the IRS, your business expenses are fully deductible. However, businesses have to check a few boxes, such as keeping financial records, paying estimated taxes and generating profit. You can learn more about the business-hobby distinction at The Simple Dollar.

You’ll need to keep financial records such as business expenses and income, receipts, invoices and inventory logs. How you maintain these records is up to you. While many small-business owners turn to software solutions like QuickBooks, when you’re first starting out, basic spreadsheets may be sufficient. However, some tech solutions are worth the effort.

Two apps that every new freelancer, side-gigger, or small-business owner should have in their pocket are a receipt-tracking app, and an invoicing app. A receipt app collects receipts in one place using pictures, so you’re not sorting through stacks of faded, crumpled receipts at tax time. An invoice app lets you send invoices right from your phone, so you can keep your business running on the go. More importantly, it makes it easy to see which invoices are outstanding so you don’t forget to get paid!

Turning a hobby into a successful enterprise is every maker’s dream. However, running a successful business requires more than passion and a great idea. If you want to see your dreams come to fruition, you need to pay just as much attention to these behind-the-scenes details as you do to the main attraction.

Article by Lucy Reed, lucy_reed@gigmine.co>The Gig Mine, http://gigmine.co/.

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Wow, I Have Really Been Off my Game!

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I really owe you my dear reader, an apology. I haven’t posted since April 2018. What have I been doing? You know life isn’t supposed to get in the way of your business, but mine sure has. Like many of you, every so often we reach a crossroads in our life. Where am I and what should I do next? I know I love all of you, your notes and your phone calls so I don’t want to leave you. I want to make it more interesting. I’ve put together a bunch more for you! By the way, I’ve started sending new weekly emails through Followyourcustomer–I am adding you to the list. You can opt out if you don’t like them.

I’M NOT GOING ANYWHERE!

Many of you know I spend a lot of time at the gym—Yoga, Pilates and lifting weights. I also meditate. This helps me stay centered and clear out my thought process. I also attend lots of movies; they give me different ideas.

I am working on a series of online video training programs; when they are ready for release,  you will be the first to know. I am also intending to do a weekly show, WHITEBOARD WEDNESDAY, A FIVE MINUTE TIP AND TRICKS SERIES. I’m intending to make everything fun and would love your thoughts and ideas on what you would like.

Thank you so much for sticking with me; for some of you it has been almost 10 years! I started blogging on July 25, 2008! Maybe I should recycle some of them? Actually I like one called “Overcoming Objections: What about the Ones you Can’t Overcome?” I will find it for you.

Here are some photos of the garden, it’s been a rough year for one of my kitties, Rainyday. He has a terminal disease but he is still making the most of life.

Again I thank  you for bringing me into your life.

Hugs, Lisbeth

Lisbeth has been a motivational speaker and trainer for over 20 years. Her book “Red Hot Customer Service” was voted one of the top customer service books. Look for her on Facebook, Twitter and Instagram. To book a consultation, call her at 518.495-5380, EST, or email her at Lcalandrino@nycap.rr.com.

 

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By | 2018-06-20T10:05:00+00:00 June 20th, 2018|Blog, Building a Brand, Building relationships, Motivation and change|Comments Off on Wow, I Have Really Been Off my Game!

Are You Ready for 2018 Social Media Trends

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Digital Media Bible bayo

The only way to keep up with social media trends is to be paying attention and reading articles on a daily basis. I came across this article by Ryan Holmes, founder and CEO of Hootsuite. The article “2018 Biggest Social Media Trends,” is in Jan. 2, 2018 Forbes Magazine. This is the link to the article, https://bit.ly/2HloqSi.

We all know that Facebook is here to stay; according to the article, Facebook reported the biggest Q3 earnings–up nearly 50% from one year ago. Consumers are spending 9 hours a day on social media platforms and video is still tops. It would appear that people are spending more time on social media than on television. (We knew that was coming.)

–It’s been said that Facebook will be stopping all organic reach. Unless you want to ‘pay up,’ company social posts will be stopped!

–Video continues to evolve and social media will be bringing bigger audiences and a bigger return on your investment. It will be used to promote businesses–forget about them going viral.

–QR codes are back in a big way; I’m really glad, I liked them. You can point your iPhone and activate the code. The code will help you log into Pay Pal, send tweets and texts. QR codes will be everywhere.

–Multi-second marketing will have  the ability to automate campaigns. Expect  to see AI and related tools play an ever more important behind-the-scenes role in sharing messages.

–Remember Microsoft purchased LinkedIn. According to Forbes contributor Grant Feller in “This is the Real Reason Microsoft Bought LinkedIn,”

This new deal means Microsoft can embed LinkedIn with Skype, its email system and other enterprise products so that, in the words of one Silicon Valley expert, it will be able ‘to recreate the connective tissue for enterprises.”

How will we keep up with this? We probably won’t be able to unless we are constantly on the lookout daily. If we’re going to stay on the cutting edge, we’ll have to be diligent. Greek philosopher Heraclitus of the late 6th century  was right, “The Only thing that is Constant is Change-”

Lisbeth Calandrino is available to coach and build business strategies for your company.

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By | 2018-04-15T19:00:29+00:00 April 15th, 2018|Blog|0 Comments

Violence has become a Disruptive Trend for Your Consumer

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For several years, I have done work for a talent agency that provides live event, trade show staffing, field marketing & more. These live events are usually in large box stores where I get to demonstrate various products—the real reason I do these events are because I get to talk with customers and employees and get paid.

This past Sunday I worked demonstrating cell phone plans. I would say 4 out of 10 customers were looking for cell phones for their 5 and six year olds. When I asked why, I was told it was a way to keep in touch with their child in case something happened in their school. When I went to school it was a place to get away from your parents and hang out with friends; now it’s considered unsafe.  Consumers don’t often share their real concerns with salespeople, but these concerns come straight from the heart. This is a rare glimpse into what is foremost on the consumers’ mind, and it comes straight from their heart. Usually, what is motivating a buying consumer is not so obvious; it reminds me of what happened after 9/11.  While the Flagg Code may not be enforceable by law, many citizens think wearing the stars and stripes is offensive. After 9/11 companies couldn’t make enough flags; flags were everywhere and clothing with flags and flag designs was all over. It was one way to show our patriotism.

Young children getting cell phones.

It would appear that as a nation, many people are being motivated by fear. They are fearful for themselves and their kids. I must admit I would be fearful if I were sending children every day to school. I would speculate that this fear translates into other areas where kids congregate. Does this also carry over to movie theaters, churches and retail stores?

Are we as a nation motivated by fear? I took a self-defense course and am more cautious in place where there are lots of people.

Whenever possible, explain to your customers what you are doing to secure their safety.

  1. I suggest you focus on services that make consumers feel safe. If you are delivering a service to a consumer’s home, your delivery people should have several items of identification, i.e. a uniform and a picture id. In addition, warrantees on your products that protect the customer and provide repair services.
  2. Is your parking lot clear of trees and other obstructions? Is it clearly lit with security cameras? You might consider having your employees walking your customers to their cars.
  3. 24-hour security cameras aren’t let expensive and should be around the perimeter of your building and in your warehouse. According to Bureau of Justice Statistics, more than 11 percent of property crimes occur in parking lots or garages, and over 7 percent of violent crimes occur there.
  4. Chip card security is the latest standard in credit card security. This standard (called EMV®,) includes a small microchip in the credit card that protects buyers against fraudulent transactions. These cards are really hard to clone. Chip readers have been used in Europe for 10 years.
  5. My friend handles networking for a large community agency. He does training weekly and tells everyone to never download certain messages. Once a month he sends out a ‘trial balloon’,’ and he says at least ¼ of the employees download it! He has them change passwords monthly. I have a company that I do business with that has you change your account password every six months even if you don’t use the site! What a pain that is.
  6. Take steps to protect their customers’ credit card numbers, addresses, and other sensitive details at your web site. You may want to develop your own security package in addition to one that you purchase.

This is a time of uncertainty, do whatever it takes to make your customers feel secure.

Need strategic planning for your business? Reach Lisbeth at 518-495-5380 or email her at Lcalandrino@nycap.rr.com.

#violenceandchildren, #violenceandguns, #societyscared,#disruptivetrends

 

 

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By | 2018-03-08T22:09:56+00:00 March 8th, 2018|beliefs, Blog|0 Comments

TAKE A LEAP, SOMEONE WILL CATCH YOU!

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“Want to Take a Leap?” Elle Gibson

It’s great knowing everything isn’t it? Sure it is, you’ve spent your whole life becoming the expert.

YES, I’M TALKING ABOUT YOU AND ME. THIS WEEK I LEARNED SOMETHING NEW! LET ME EXPLAIN MY THOUGHTS.

Once you feel you’ve mastered something, like being the expert on your job or in a sport, it gives you a good feeling. People call you for advice and want your ‘opinion.’ Did you ever think that being an expert isn’t all it’s cut out to be? Are you getting  tired of the phone calls?

Did you ever think that being an expert has a downside?  I’ve spent most of my adult life trying to become an expert on certain things. In my mind, if I’m not an expert, why would you hire me?

(The NLRB delivers a big kick in the pants to employers)

THIS WEEK I FOUND OUT I’M WRONG. SOMEONE SAID I GAVE THEM A ‘GOOD KICK IN THE PANTS,’ AND THEY LEARNED SOMETHING NEW. WOW. I GUESS THAT’S WHAT YOU’RE AFTER.

When we become experts, we develop patterns of behaviors that make life easier. Patterns we can replay whenever we need to. We rely on them to guide us so that we always get the same results.

I suggested to my friend that we drove a different way to the mall. Not only did she get upset, she got damn angry with me.

“I like everything the same she said, I’m trying to simplify my life and not have any surprises that will throw me off track.”

In my mind, that meant the track to boredom; I didn’t say anything, I kept driving. Just to give you some more insight, she takes a lot of antidepressant medications; I don’t have to tell you why do I?

What would happen if you practiced trying to be a non-expert? Suppose I told you it would make you more creative, less ‘stuck’ and possibly happier—what would you think?

I was listening to an interesting podcast on Masters of Scale, hosted by LinkedIn Co-Founder and Greylock Partner, Reid Hoffman. Those of you that have spoken to me know I’m enamored’ to “Masters of Scale” and it’s how motivate myself. The podcasts are all centered on people that have taken major leaps to try something new. Their leaps are based on ‘hunches,’ or ‘where the world is going,’ and then getting on a new bandwagon. Most of the people are experts in something but are bored being experts and knowing everything. They are looking for a new bandwagon.

I KNOW WHAT YOU’RE THINKING; IF I HAD ALL THE MONEY IN THE WORLD I WOULD LOOK FOR A NEW BANDWAGON TOO. OH REALLY?

WHY? BECAUSE THEY ARE CURIOUS AND LIKE LEARNING NEW THINGS?

I’m no different than you; I’ve spent 20 years becoming the expert. I’m finding it isn’t what it’s cut out to be.

I’M A LITTLE BORED! WHAT ABOUT YOU?

Being the expert is a great skill; it means we don’t need to re-learn every time we encounter something or someone we don’t know. We have developed patterns of behavior which we can re-play whenever we need to. We rely on our previous patterns of behavior to guide us, which often means we experience the same results.

We spend our whole lives trying to become experts on what we do and what we know. We see ourselves and strive at being the ‘best’ in their profession.

THERE’S NOTHING WRONG WITH THAT IS THERE? ACTUALLY, THERE IS.

When you continually hone your skills, you shut out everything else that threatens them. Consider the salesperson who thinks if he knows everything about (let’s say carpet) he doesn’t want to hear about any other products or what’s happening in the ‘tile’ side of things. He’s also not interested in learning new sales tips or anything about ‘customer touch points.’ All he knows is everything that happens in the store with customers, he has it ‘down pat.’

THIS WEEK I’VE DECIDED I WILL READ BEFORE I GO TO BED—NO MORE TV.

I WILL LISTEN TO PODCASTS WHEN I’M ON THE TREADMILL—NO MORE TV. SURE TV IS EASY; I GET TO LIVE IN SOMEONE ELSE’S WORLD, TAKE ON THEIR PERSONALITIES AND SHARE THEIR EMOTIONS.

I’M FIVE DAYS INTO MY NEW WORLD, AND IT’S INTERESTING. I HAVE TO THINK ABOUT ME.

I KNOW WHAT YOU’RE THINKING; IF YOU HAD GIZZILION DOLLARS YOU WOULD DO SOMETHING ELSE TOO. REALLY?

You really don’t need all the money in the world; you just need to test ‘not being the expert.’ Try a sport you’re not good at, listen to a different podcast, learn a new language. Put yourself in an uncomfortable place—not to worry, you can always go back to the safe “expert” place.

“Don’t just sit idle, learn something new everyday”

Visit MastersofScale.com to get a copy of the transcript of this broadcast.

#gettingmotivated #learningsomethingnew #takingaleap #learningnewthings #learning #Mastersofscale #beingtheexpert #founderofLinkedIn #Greylockpartner #TakealeapElleGibson #womenoflife#Lisbethcalandrino#Redhotcustomerservice#fabulousfloorsmagazine

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By | 2018-04-14T20:18:03+00:00 January 15th, 2018|Blog, Motivation, Sales, Sales strategies, Your Brain|0 Comments

Friendsgiving: An Opportunity to Build Connections–Brought to you by the Millenniums

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Friendsgiving has been lurking around since 2007; it’s now becoming well-known name and likely a new holiday. It reclaims a holiday for people who, during the Thanksgiving season, can’t get to family; don’t want to be with family and those that don’t have family. In my neighborhood, we’ve called them, for lack of a better word, Thanksgiving orphans. It doesn’t take away from the traditional holiday; it adds a new dimension to it. It underscores the value of friends.

I must admit I was getting tired of going to my relatives. They served the same-old foods, nothing for the vegetarian except vegetables with no imagination or too much cheese.  My other aunt used to make a complete vegetarian dinner along with the turkey, for the vegetarians next door.  I didn’t realize you could eat anything but turkey on Thanksgiving Day. There were the relatives who drank far too much and told the same-old stories over and over. There were also the ones I just didn’t like.

We are happy to have a new description of something very cool and started by the Millenniums. In 2007, the term ‘Friendsgiving’ made the Urban dictionary. This is a great way to connect with this customer. In my book, “50 Ways to Bring Customers into Your Store,” I talk about holding events and raising money for charities.

WHY NOT HOLD A FRIENDSGIVING PARTY IN YOUR STORE AND RAISE SOME MONEY FOR YOUR CUSTOMER’S FAVORITE CHARITY!

The other day I asked my neighbors where they were going; they said a Friendsgiving party and would be back for Thanksgiving. I gave them a big smile; I was in the know!

In order to connect with your customers, you’ve got to know where they are and what they’re doing. If you’re not part of something, how will you know? Friendsgiving is not a way to forget Thanksgiving; it’s a way to add something new. Friendsgiving legitimizes something we’ve known all along—friends matter. It’s also a new way to celebrate and create a tradition.

Friends are important, no matter what your age. They make you feel better, can improve yourself-esteem and have an overall positive effect on your life. I have one friend whom I speak with almost every night; sometimes we just discuss what movies are playing.  As you age, you can expect to lose friends. My dad told me to start hanging around with younger people, this way I wouldn’t be losing friends every year!

The Millenniums are breaking the rules, how they shop, what they buy and what matters to them. They are very connected to their friends and are willing to put effort into building these relationships. According to statistics, this group is also the most connected to real ‘giving.’

I’ve been holding Friendsgiving for years; I’m glad it has a name! Enjoy  your holiday whatever its name!

Lisbeth has been helping businesses build customer relationships for over 20 years. To consult with her, call 518.495.5380 or email Lcalandrino@nycap.rr.com.

 

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What’s the New Luxury? I Might Not be a New Car

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Monkey bars for fun and agility.

It used to be we knew you were rich because you got a new car. Forget the car, everyone is wearing some type of Fitbit that measures heart rate, steps walked and hours slept. It doesn’t look like anyone is wearing a ‘real’ watch. I would like to but it seems silly to have two devices that tell time.

I was so excited to get my Fitbit I looked at it every hour. I don’t sleep very well so gauging my sleep is important to me and my doctor. I’m sure eventually your Fitbit or whatever you’re wearing will measure your blood pressure too. Men and women go to spas and get messages.

When my Yoga class is finished, people don’t run out, they stay and talk about their workout and fitness program.  The people share something that we all have in common, that’s good health. One of the triathlon runners was talking about how his left heel was bothering him, another former runner was suggesting he use marijuana oil on it, and I’m talking about how stiff I was in Yoga after lifting weights yesterday. Our ages range from 40-70; a combination of men and women.  All of us are involved with our health and how we need to push ourselves. The harder you work, the more you’re respected. No one has time for those that don’t push themselves. It’s the new ‘good old boys club’ with plenty of women.

What about the Men’s Health Urbanathlon? “Men Only”,  racing and monkey bars. All this is designed to test your strength

Men’s Health Urbanathlon

and agility.

Jack Ma, Chairman and Founder of Alibaba, spoke at Alibaba’s Gateway ’17 summit in Detroit; his summation, we want to be healthy and happy no matter who we are or how old. It’s obvious at the YMCA; it looks like people are getting older. This provides an opportunity for businesses of any kind to cash in. This is a new way to get new customers and doesn’t cost anything. This is also a marketing tool.

Yesterday I spoke with an 85 year old woman who runs 5 miles every day. She seriously told me the cold weather bothers fanny and she doesn’t know why. It doesn’t interfere with her running but she has concerns. My grandmother at 85 barely got up from in front of the television. She wasn’t doing any running unless it was after a cow that had jumped the fence! Wow how things have changed.

Trends come and go but the health trend looks like it will have a long life and become more complicated. We not only want to live longer but we want to be in good health while we’re doing it. A hundred years ago, being rich meant you were fat and being poor meant you were painfully thin. Now being fat means you’re unhealthy and thin is in.

What does this all mean to your business? Staying up with the trends makes you attractive to a certain type of customer. It’s often time the more affluent ones who can take advantage of lifestyle developments. Who isn’t looking for the consumer with more money?

Why not tie into these movements with healthy cooking classes, don’t forget the ‘farm to table’ movement and fresh produce. Why not have a farmer’s market outside your business that will entice loyal consumers who enjoy weekly shopping at their favorite outdoor markets. A yoga, Tai Chi or Zumba class would be fun for you to hold at your business. It will not only excite your customers but also your staff. It will help them stay healthy as well as connect with possible new customers.

You can connect on-line with Meetup groups that are willing to come into your business, conduct your classes, cook or lecture on health. Working less might not be an option but becoming healthier while working may be.

From Lisbeth’s new upcoming revised book, “Red Hot Customer Service,” due out in January 2018. For ideas on how  your business can attract “the new consumer, ” call 518.495.5380 or Lcalandrino@nycap.rr.com.

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By | 2017-11-11T20:30:15+00:00 November 11th, 2017|Blog|0 Comments