Are You Ready for 2018 Social Media Trends

//Are You Ready for 2018 Social Media Trends

Are You Ready for 2018 Social Media Trends

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The only way to keep up with social media trends is to be paying attention and reading articles on a daily basis. I came across this article by Ryan Holmes, founder and CEO of Hootsuite. The article “2018 Biggest Social Media Trends,” is in Jan. 2, 2018 Forbes Magazine. This is the link to the article, https://bit.ly/2HloqSi.

We all know that Facebook is here to stay; according to the article, Facebook reported the biggest Q3 earnings–up nearly 50% from one year ago. Consumers are spending 9 hours a day on social media platforms and video is still tops. It would appear that people are spending more time on social media than on television. (We knew that was coming.)

–It’s been said that Facebook will be stopping all organic reach. Unless you want to ‘pay up,’ company social posts will be stopped!

–Video continues to evolve and social media will be bringing bigger audiences and a bigger return on your investment. It will be used to promote businesses–forget about them going viral.

–QR codes are back in a big way; I’m really glad, I liked them. You can point your iPhone and activate the code. The code will help you log into Pay Pal, send tweets and texts. QR codes will be everywhere.

–Multi-second marketing will have  the ability to automate campaigns. Expect  to see AI and related tools play an ever more important behind-the-scenes role in sharing messages.

–Remember Microsoft purchased LinkedIn. According to Forbes contributor Grant Feller in “This is the Real Reason Microsoft Bought LinkedIn,”

This new deal means Microsoft can embed LinkedIn with Skype, its email system and other enterprise products so that, in the words of one Silicon Valley expert, it will be able ‘to recreate the connective tissue for enterprises.”

How will we keep up with this? We probably won’t be able to unless we are constantly on the lookout daily. If we’re going to stay on the cutting edge, we’ll have to be diligent. Greek philosopher Heraclitus of the late 6th century  was right, “The Only thing that is Constant is Change-”

Lisbeth Calandrino is available to coach and build business strategies for your company.

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By |2018-04-15T19:00:29+00:00April 15th, 2018|Blog|0 Comments

About the Author:

Lisbeth Calandrino is an award winning trainer, entrepreneur, and blogger and has spent over twenty years developing custom tailored marketing and customer service programs for businesses. Her recently published book, Red Hot Customer Service, 35 Sizzling Ways to Heat up Your Business and Ignite Your Sales defines the steps necessary to build a competitive advantage and turn great companies into unforgettable or red hot companies. Lisbeth admits that much of her knowledge came from her Italian grandfather who despite very little formal education and a limited English vocabulary, managed to became both successful and wealthy. Lisbeth has wonderful stories about Grandpa DiBiagio’s and her time spent learning how to managing Grandpa’s fruit stand. Because of Lisbeth’s experience as a business owner, having been the managing partner and owner of 7 furniture and carpet stores for 14 years, she is able to bring her extensive business knowledge and experience to all of her clients. Lisbeth’s awards include executive of the year award from the International Executive Association, Albany chapter (a business networking group) and first place honors in an international marketing contest for alternative medicine. A two time cancer survivor, she has spoken extensively about her experiences of cancer, offering words of comfort and inspiration. As an activist, Lisbeth has initiated and contributed to many charitable causes. She has worked with at-risk youth, spoken out against injustice and advocated to and helped to build resources for women. As a presenter, Lisbeth Calandrino is highly motivational, information-rich, and very entertaining. Her acute business sense, contagious enthusiasm, positive energy and fun sense of humor make her a dynamic presenter. Lisbeth is a member of New York, Historic Albany Foundation, educational director of Business Referrals Networking Group and member of the board of directors of the Animal Protective Foundation of Scotia, New York.

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