Friendsgiving: An Opportunity to Build Connections–Brought to you by the Millenniums

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Friendsgiving: An Opportunity to Build Connections–Brought to you by the Millenniums

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Friendsgiving has been lurking around since 2007; it’s now becoming well-known name and likely a new holiday. It reclaims a holiday for people who, during the Thanksgiving season, can’t get to family; don’t want to be with family and those that don’t have family. In my neighborhood, we’ve called them, for lack of a better word, Thanksgiving orphans. It doesn’t take away from the traditional holiday; it adds a new dimension to it. It underscores the value of friends.

I must admit I was getting tired of going to my relatives. They served the same-old foods, nothing for the vegetarian except vegetables with no imagination or too much cheese.  My other aunt used to make a complete vegetarian dinner along with the turkey, for the vegetarians next door.  I didn’t realize you could eat anything but turkey on Thanksgiving Day. There were the relatives who drank far too much and told the same-old stories over and over. There were also the ones I just didn’t like.

We are happy to have a new description of something very cool and started by the Millenniums. In 2007, the term ‘Friendsgiving’ made the Urban dictionary. This is a great way to connect with this customer. In my book, “50 Ways to Bring Customers into Your Store,” I talk about holding events and raising money for charities.

WHY NOT HOLD A FRIENDSGIVING PARTY IN YOUR STORE AND RAISE SOME MONEY FOR YOUR CUSTOMER’S FAVORITE CHARITY!

The other day I asked my neighbors where they were going; they said a Friendsgiving party and would be back for Thanksgiving. I gave them a big smile; I was in the know!

In order to connect with your customers, you’ve got to know where they are and what they’re doing. If you’re not part of something, how will you know? Friendsgiving is not a way to forget Thanksgiving; it’s a way to add something new. Friendsgiving legitimizes something we’ve known all along—friends matter. It’s also a new way to celebrate and create a tradition.

Friends are important, no matter what your age. They make you feel better, can improve yourself-esteem and have an overall positive effect on your life. I have one friend whom I speak with almost every night; sometimes we just discuss what movies are playing.  As you age, you can expect to lose friends. My dad told me to start hanging around with younger people, this way I wouldn’t be losing friends every year!

The Millenniums are breaking the rules, how they shop, what they buy and what matters to them. They are very connected to their friends and are willing to put effort into building these relationships. According to statistics, this group is also the most connected to real ‘giving.’

I’ve been holding Friendsgiving for years; I’m glad it has a name! Enjoy  your holiday whatever its name!

Lisbeth has been helping businesses build customer relationships for over 20 years. To consult with her, call 518.495.5380 or email Lcalandrino@nycap.rr.com.

 

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About the Author:

Lisbeth Calandrino is an award winning trainer, entrepreneur, and blogger and has spent over twenty years developing custom tailored marketing and customer service programs for businesses. Her recently published book, Red Hot Customer Service, 35 Sizzling Ways to Heat up Your Business and Ignite Your Sales defines the steps necessary to build a competitive advantage and turn great companies into unforgettable or red hot companies. Lisbeth admits that much of her knowledge came from her Italian grandfather who despite very little formal education and a limited English vocabulary, managed to became both successful and wealthy. Lisbeth has wonderful stories about Grandpa DiBiagio’s and her time spent learning how to managing Grandpa’s fruit stand. Because of Lisbeth’s experience as a business owner, having been the managing partner and owner of 7 furniture and carpet stores for 14 years, she is able to bring her extensive business knowledge and experience to all of her clients. Lisbeth’s awards include executive of the year award from the International Executive Association, Albany chapter (a business networking group) and first place honors in an international marketing contest for alternative medicine. A two time cancer survivor, she has spoken extensively about her experiences of cancer, offering words of comfort and inspiration. As an activist, Lisbeth has initiated and contributed to many charitable causes. She has worked with at-risk youth, spoken out against injustice and advocated to and helped to build resources for women. As a presenter, Lisbeth Calandrino is highly motivational, information-rich, and very entertaining. Her acute business sense, contagious enthusiasm, positive energy and fun sense of humor make her a dynamic presenter. Lisbeth is a member of New York, Historic Albany Foundation, educational director of Business Referrals Networking Group and member of the board of directors of the Animal Protective Foundation of Scotia, New York.

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