What’s the New Luxury? I Might Not be a New Car

//What’s the New Luxury? I Might Not be a New Car

What’s the New Luxury? I Might Not be a New Car

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Monkey bars for fun and agility.

It used to be we knew you were rich because you got a new car. Forget the car, everyone is wearing some type of Fitbit that measures heart rate, steps walked and hours slept. It doesn’t look like anyone is wearing a ‘real’ watch. I would like to but it seems silly to have two devices that tell time.

I was so excited to get my Fitbit I looked at it every hour. I don’t sleep very well so gauging my sleep is important to me and my doctor. I’m sure eventually your Fitbit or whatever you’re wearing will measure your blood pressure too. Men and women go to spas and get messages.

When my Yoga class is finished, people don’t run out, they stay and talk about their workout and fitness program.  The people share something that we all have in common, that’s good health. One of the triathlon runners was talking about how his left heel was bothering him, another former runner was suggesting he use marijuana oil on it, and I’m talking about how stiff I was in Yoga after lifting weights yesterday. Our ages range from 40-70; a combination of men and women.  All of us are involved with our health and how we need to push ourselves. The harder you work, the more you’re respected. No one has time for those that don’t push themselves. It’s the new ‘good old boys club’ with plenty of women.

What about the Men’s Health Urbanathlon? “Men Only”,  racing and monkey bars. All this is designed to test your strength

Men’s Health Urbanathlon

and agility.

Jack Ma, Chairman and Founder of Alibaba, spoke at Alibaba’s Gateway ’17 summit in Detroit; his summation, we want to be healthy and happy no matter who we are or how old. It’s obvious at the YMCA; it looks like people are getting older. This provides an opportunity for businesses of any kind to cash in. This is a new way to get new customers and doesn’t cost anything. This is also a marketing tool.

Yesterday I spoke with an 85 year old woman who runs 5 miles every day. She seriously told me the cold weather bothers fanny and she doesn’t know why. It doesn’t interfere with her running but she has concerns. My grandmother at 85 barely got up from in front of the television. She wasn’t doing any running unless it was after a cow that had jumped the fence! Wow how things have changed.

Trends come and go but the health trend looks like it will have a long life and become more complicated. We not only want to live longer but we want to be in good health while we’re doing it. A hundred years ago, being rich meant you were fat and being poor meant you were painfully thin. Now being fat means you’re unhealthy and thin is in.

What does this all mean to your business? Staying up with the trends makes you attractive to a certain type of customer. It’s often time the more affluent ones who can take advantage of lifestyle developments. Who isn’t looking for the consumer with more money?

Why not tie into these movements with healthy cooking classes, don’t forget the ‘farm to table’ movement and fresh produce. Why not have a farmer’s market outside your business that will entice loyal consumers who enjoy weekly shopping at their favorite outdoor markets. A yoga, Tai Chi or Zumba class would be fun for you to hold at your business. It will not only excite your customers but also your staff. It will help them stay healthy as well as connect with possible new customers.

You can connect on-line with Meetup groups that are willing to come into your business, conduct your classes, cook or lecture on health. Working less might not be an option but becoming healthier while working may be.

From Lisbeth’s new upcoming revised book, “Red Hot Customer Service,” due out in January 2018. For ideas on how  your business can attract “the new consumer, ” call 518.495.5380 or Lcalandrino@nycap.rr.com.

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By |2017-11-11T20:30:15+00:00November 11th, 2017|Blog|0 Comments

About the Author:

Lisbeth Calandrino is an award winning trainer, entrepreneur, and blogger and has spent over twenty years developing custom tailored marketing and customer service programs for businesses. Her recently published book, Red Hot Customer Service, 35 Sizzling Ways to Heat up Your Business and Ignite Your Sales defines the steps necessary to build a competitive advantage and turn great companies into unforgettable or red hot companies. Lisbeth admits that much of her knowledge came from her Italian grandfather who despite very little formal education and a limited English vocabulary, managed to became both successful and wealthy. Lisbeth has wonderful stories about Grandpa DiBiagio’s and her time spent learning how to managing Grandpa’s fruit stand. Because of Lisbeth’s experience as a business owner, having been the managing partner and owner of 7 furniture and carpet stores for 14 years, she is able to bring her extensive business knowledge and experience to all of her clients. Lisbeth’s awards include executive of the year award from the International Executive Association, Albany chapter (a business networking group) and first place honors in an international marketing contest for alternative medicine. A two time cancer survivor, she has spoken extensively about her experiences of cancer, offering words of comfort and inspiration. As an activist, Lisbeth has initiated and contributed to many charitable causes. She has worked with at-risk youth, spoken out against injustice and advocated to and helped to build resources for women. As a presenter, Lisbeth Calandrino is highly motivational, information-rich, and very entertaining. Her acute business sense, contagious enthusiasm, positive energy and fun sense of humor make her a dynamic presenter. Lisbeth is a member of New York, Historic Albany Foundation, educational director of Business Referrals Networking Group and member of the board of directors of the Animal Protective Foundation of Scotia, New York.

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