Who is This New Consumer?

//Who is This New Consumer?

Who is This New Consumer?

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Event: The New Consumer, with LIsbeth Calandrino, Associate Publisher of Fabulous Floors Magazine

The new consumer is out there. Knowing where they are and how to connect is often a confusing path. Ever since psychologist Stanley Milgram conducted his famous research on the subject in 1967, the popular ‘Six Degrees of Separation’ theory has claimed that you can connect any two people in the world in six steps or fewer. Thanks to social media, researchers believe that number is lower. 

How many businesses actually take advantage of the tools that can make this possible? My experience is that not many have a good sense about how it works.

LinkedIn has made cold calling a thing of the past. It’s that ‘Six degrees of separation’ again. Social media allows us to connect with almost anyone in any part of the world. You just have to know how it works and then do it. 

Facebook allows you to produce videos through their Facebook Live and we have so many other possibilities.

To make this work you must understand the new consumer and their path to purchase. I will be speaking about this  “New Consumer” and their buying path on  March 15, 2015, at Surfaces, 327 Park Street, New Britain CT, 06051, from 6-8 PM. Register now at https://www.marble-institute.com/NewEnglandMarch15.

 Hope to see you there.

Warmly, Lisbeth (If you want to know more about the workshop, give me a call, 518-495-5380.

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By | 2017-09-27T19:17:36+00:00 March 11th, 2017|Customer Retention Strategies|0 Comments

About the Author:

Lisbeth Calandrino is an award winning trainer, entrepreneur, and blogger and has spent over twenty years developing custom tailored marketing and customer service programs for businesses. Her recently published book, Red Hot Customer Service, 35 Sizzling Ways to Heat up Your Business and Ignite Your Sales defines the steps necessary to build a competitive advantage and turn great companies into unforgettable or red hot companies. Lisbeth admits that much of her knowledge came from her Italian grandfather who despite very little formal education and a limited English vocabulary, managed to became both successful and wealthy. Lisbeth has wonderful stories about Grandpa DiBiagio’s and her time spent learning how to managing Grandpa’s fruit stand. Because of Lisbeth’s experience as a business owner, having been the managing partner and owner of 7 furniture and carpet stores for 14 years, she is able to bring her extensive business knowledge and experience to all of her clients. Lisbeth’s awards include executive of the year award from the International Executive Association, Albany chapter (a business networking group) and first place honors in an international marketing contest for alternative medicine. A two time cancer survivor, she has spoken extensively about her experiences of cancer, offering words of comfort and inspiration. As an activist, Lisbeth has initiated and contributed to many charitable causes. She has worked with at-risk youth, spoken out against injustice and advocated to and helped to build resources for women. As a presenter, Lisbeth Calandrino is highly motivational, information-rich, and very entertaining. Her acute business sense, contagious enthusiasm, positive energy and fun sense of humor make her a dynamic presenter. Lisbeth is a member of New York, Historic Albany Foundation, educational director of Business Referrals Networking Group and member of the board of directors of the Animal Protective Foundation of Scotia, New York.

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