So There’s a New Consumer in Town, Why Should We Care?

//So There’s a New Consumer in Town, Why Should We Care?

So There’s a New Consumer in Town, Why Should We Care?

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What are they thinking?

We keep hearing about the new consumer. We are heading through an era where our Baby Boomer consumer is about to be replaced by a Millennium customer.

Why are we making such a big deal about it? Because it is a big deal. This consumer shops differently, lives online and has no tolerance for those of us who aren’t sure how to turn off our phones!

I heard this funny story about dating online. You know first impressions matter but we’re looking for new things. Sure we want them to be good looking, smart and considerate but what if they have a ‘flip phone?’ Does that immediately exclude them? Suppose they hate Facebook, as you sneak a peek at your phone.

This new consumer is disrupting the marketplace.

If you’re around New Britain, CT, on March 15, 2017, join me at Surfaces, 327 Park Street. I’m going to talk about this new consumer and what it means to your business . For more  information, check out the event page at the Marble Institute of America in the next couple of weeks.

To have Lisbeth speak at your event, contact her at Lcalandrino@nycap.rr.com or call 518.495.4380.

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By | 2017-09-27T19:07:54+00:00 February 20th, 2017|Marketing|0 Comments

About the Author:

Lisbeth Calandrino is an award winning trainer, entrepreneur, and blogger and has spent over twenty years developing custom tailored marketing and customer service programs for businesses. Her recently published book, Red Hot Customer Service, 35 Sizzling Ways to Heat up Your Business and Ignite Your Sales defines the steps necessary to build a competitive advantage and turn great companies into unforgettable or red hot companies. Lisbeth admits that much of her knowledge came from her Italian grandfather who despite very little formal education and a limited English vocabulary, managed to became both successful and wealthy. Lisbeth has wonderful stories about Grandpa DiBiagio’s and her time spent learning how to managing Grandpa’s fruit stand. Because of Lisbeth’s experience as a business owner, having been the managing partner and owner of 7 furniture and carpet stores for 14 years, she is able to bring her extensive business knowledge and experience to all of her clients. Lisbeth’s awards include executive of the year award from the International Executive Association, Albany chapter (a business networking group) and first place honors in an international marketing contest for alternative medicine. A two time cancer survivor, she has spoken extensively about her experiences of cancer, offering words of comfort and inspiration. As an activist, Lisbeth has initiated and contributed to many charitable causes. She has worked with at-risk youth, spoken out against injustice and advocated to and helped to build resources for women. As a presenter, Lisbeth Calandrino is highly motivational, information-rich, and very entertaining. Her acute business sense, contagious enthusiasm, positive energy and fun sense of humor make her a dynamic presenter. Lisbeth is a member of New York, Historic Albany Foundation, educational director of Business Referrals Networking Group and member of the board of directors of the Animal Protective Foundation of Scotia, New York.

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