What’s Love Got to Do With It?

//What’s Love Got to Do With It?

What’s Love Got to Do With It?

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Show love to your customers.

Plenty and we all know it. We all want to feel loved and it doesn’t take very much. Word of mouth is the most important love a customer can spread. What do your customers think about you? Do they love you or are they still waiting?

Psychologist Zick Rubin proposed that romantic love is made up of three elements:

  1. Attachment
  2. Caring
  3. Intimacy.


Love is an emotional connection we build with people that are important to us. It can be personal love or love for your customers.


Today is a good day to start showing customers how much you love them.

Walt Disney said it best, “Do what you do so well that they will want to see it again and bring their friends.” Creating love between your company and your customers can help scale positive word of mouth that’s absolutely priceless. Do you treat the mailman with love, what about the person at the coffee show? This is a good day to share some love.

Don’t be afraid to be personal with your customers. Years ago this was not considered acceptable. We kept our religion and politics to ourselves. We were afraid if we divulged it we would lose customers. It doesn’t matter anymore. The world is an open book and everyone is transparent. If you’re not sure, Google your own name to find out what’s out there. Share your life with your customers; letting them know who you are is a way to be closer. Believe it or not, this is the age of closeness. Notice what people share about them on Facebook. Even if we don’t know a person, we find ourselves in their lives. You start to follow them and you become part of their lives. They lose a pet and you feel sorry. You follow them through their cancer treatments. It’s all good.

Keep your patience. Sure you’ve told them 10 times to get the order in by Monday if they want the discount and it’s still not there. Hey things happen. Have you ever been late for an appointment? Patience goes a long way; it can lower your blood pressure and lessen your stress.

Become unforgettable. What can you do to be remembered? Has a sales person celebrated a new baby or are they going on a special trip?  Why not get them a gift or send them a card? Have they suffered a loss; can you go out of your way for them?

Be a good listener. Most of us are a good talker, that’s our job, but how many of us are good listeners. I know I would rather talk then listen; it’s been a tough fight to be quiet!

Treat your customer like a valued business partner. How about asking for some feedback? Is there something you could do better or change? You might get some valuable feedback. Remember your customer deals with other businesses and vendors and may have good ideas for you.


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By | 2017-09-27T19:18:59+00:00 February 12th, 2017|Customer Experience|0 Comments

About the Author:

Lisbeth Calandrino is an award winning trainer, entrepreneur, and blogger and has spent over twenty years developing custom tailored marketing and customer service programs for businesses. Her recently published book, Red Hot Customer Service, 35 Sizzling Ways to Heat up Your Business and Ignite Your Sales defines the steps necessary to build a competitive advantage and turn great companies into unforgettable or red hot companies. Lisbeth admits that much of her knowledge came from her Italian grandfather who despite very little formal education and a limited English vocabulary, managed to became both successful and wealthy. Lisbeth has wonderful stories about Grandpa DiBiagio’s and her time spent learning how to managing Grandpa’s fruit stand. Because of Lisbeth’s experience as a business owner, having been the managing partner and owner of 7 furniture and carpet stores for 14 years, she is able to bring her extensive business knowledge and experience to all of her clients. Lisbeth’s awards include executive of the year award from the International Executive Association, Albany chapter (a business networking group) and first place honors in an international marketing contest for alternative medicine. A two time cancer survivor, she has spoken extensively about her experiences of cancer, offering words of comfort and inspiration. As an activist, Lisbeth has initiated and contributed to many charitable causes. She has worked with at-risk youth, spoken out against injustice and advocated to and helped to build resources for women. As a presenter, Lisbeth Calandrino is highly motivational, information-rich, and very entertaining. Her acute business sense, contagious enthusiasm, positive energy and fun sense of humor make her a dynamic presenter. Lisbeth is a member of New York, Historic Albany Foundation, educational director of Business Referrals Networking Group and member of the board of directors of the Animal Protective Foundation of Scotia, New York.

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