What Gifts can you Give Your Customers That will Keep on Giving?

//What Gifts can you Give Your Customers That will Keep on Giving?

What Gifts can you Give Your Customers That will Keep on Giving?

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KindnessKB.org

KindnessKB.org

Black Friday, Small Business Saturday and Cyber Monday are over. Now what? Are you planning your next sale? It’s time for more than a sales; it’s time to give your customer something special. Of course you can thank them for your business but that’s not very personal. Thanking them for your business is a good thing; how you say it is another thing.

What do you think they would say if  you asked what type of gifts they would like? Would they want cheaper prices or more sales?  A  recent European study by Qualtrics and Engage Business Media could provide some clues as to what customers might consider ‘good gifts’ or the best type of gifts. 

The article points to actually getting more personal with the customer. Sound strange? It’s hard to build a relationship on cheaper prices. Letting someone know you care about them is a very important gift. What we’re talking about is improving your customer service. The better you treat me the more I know you care about me and my business.

You can send them a personal note telling them how important they are to you what you are willing to do to improve your relationship.

Here are three things they suggest; they are:

The Gift of Confidence

Knowing that you can be trusted and will be there to give them the advice they need. There are no guarantees in life for anything but being there when times get tough is a great gift. Are you up on your product knowledge and story policies?

The Gift of Time

Are you always busy? We all get bogged down and run out of time but how can you make time for your customers? Always try and answer your phone if possible; if not call back within the same day. If you can be available to your customers when they need you, it’s a huge gift.

The Gift of Quick

Hat’s off to those who pick up their  phones instead of sending everything to voice mail. When you send my message to voice mail, I just want to call someone else. By the way, this is what your customer does. Voice mail is the good and bad news for all of us.

Thanking them for their business is important but what does that really mean? In order to do business they have to trust and like you; how about thanking them for their trust? 

Do you need to make ‘more time?’ Does your team need more training in time management? If so call Lisbeth and discuss what you need.

 

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By | 2017-03-03T12:06:48+00:00 December 19th, 2016|Blog|0 Comments

About the Author:

Lisbeth Calandrino is an award winning trainer, entrepreneur, and blogger and has spent over twenty years developing custom tailored marketing and customer service programs for businesses. Her recently published book, Red Hot Customer Service, 35 Sizzling Ways to Heat up Your Business and Ignite Your Sales defines the steps necessary to build a competitive advantage and turn great companies into unforgettable or red hot companies. Lisbeth admits that much of her knowledge came from her Italian grandfather who despite very little formal education and a limited English vocabulary, managed to became both successful and wealthy. Lisbeth has wonderful stories about Grandpa DiBiagio’s and her time spent learning how to managing Grandpa’s fruit stand. Because of Lisbeth’s experience as a business owner, having been the managing partner and owner of 7 furniture and carpet stores for 14 years, she is able to bring her extensive business knowledge and experience to all of her clients. Lisbeth’s awards include executive of the year award from the International Executive Association, Albany chapter (a business networking group) and first place honors in an international marketing contest for alternative medicine. A two time cancer survivor, she has spoken extensively about her experiences of cancer, offering words of comfort and inspiration. As an activist, Lisbeth has initiated and contributed to many charitable causes. She has worked with at-risk youth, spoken out against injustice and advocated to and helped to build resources for women. As a presenter, Lisbeth Calandrino is highly motivational, information-rich, and very entertaining. Her acute business sense, contagious enthusiasm, positive energy and fun sense of humor make her a dynamic presenter. Lisbeth is a member of New York, Historic Albany Foundation, educational director of Business Referrals Networking Group and member of the board of directors of the Animal Protective Foundation of Scotia, New York.

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