Why You Need to Turn Customers Into Friends

//Why You Need to Turn Customers Into Friends

Why You Need to Turn Customers Into Friends

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It's all about relationships

It’s all about relationships

Few businesses see customers as anything but customers. They think their How many businesses think about customers as friends? Businesses spend time figuring out types of products to sell their customers but do they worry about whether their customers like them? These days being likable are one of the best brands building strategies a company can have.

I remember when I was in business; customers would come in and say, “I wish I needed something, so I could buy it from you.” Even then, I knew that I had a special relationship with these customers and valued their friendship. If you have customers like this, you need to see them as more than customers. I used to do training for a company in Minnesota. They had a salesperson who never took ‘an up’ on the floor. All of her customers were referrals, and she treated them like they were best friends. She worked five days a week, was the highest earner in the company. She took one day a week with her family and the other day she spent with her customers! She had lunch with them, shopped with them and played golf with them.

Here customers were no longer faceless, they had become friends. Some were dear friends. She said she loved them all and knew they would help her build her business. She was right. She started inviting these friends to her home and many to family dinners. I don’t know about you, but no business owner has ever invited me to dinner!

It’s tough being a good friend and who needs all the extra stress? A good friend cares about your needs and is always there for you. Not just in times of need but just available when you want to talk.

However, good friends never forget you and are always on your side. What else does a business need?


More on how to turn customers into friends and brand advocates.

Do you need help turning customers into friends? Lisbeth has been helping businesses improve their customer relationships for over twenty years. Need help, call 518.495.5380.

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By | 2017-09-27T19:30:16+00:00 October 9th, 2016|Sales strategies|0 Comments

About the Author:

Lisbeth Calandrino is an award winning trainer, entrepreneur, and blogger and has spent over twenty years developing custom tailored marketing and customer service programs for businesses. Her recently published book, Red Hot Customer Service, 35 Sizzling Ways to Heat up Your Business and Ignite Your Sales defines the steps necessary to build a competitive advantage and turn great companies into unforgettable or red hot companies. Lisbeth admits that much of her knowledge came from her Italian grandfather who despite very little formal education and a limited English vocabulary, managed to became both successful and wealthy. Lisbeth has wonderful stories about Grandpa DiBiagio’s and her time spent learning how to managing Grandpa’s fruit stand. Because of Lisbeth’s experience as a business owner, having been the managing partner and owner of 7 furniture and carpet stores for 14 years, she is able to bring her extensive business knowledge and experience to all of her clients. Lisbeth’s awards include executive of the year award from the International Executive Association, Albany chapter (a business networking group) and first place honors in an international marketing contest for alternative medicine. A two time cancer survivor, she has spoken extensively about her experiences of cancer, offering words of comfort and inspiration. As an activist, Lisbeth has initiated and contributed to many charitable causes. She has worked with at-risk youth, spoken out against injustice and advocated to and helped to build resources for women. As a presenter, Lisbeth Calandrino is highly motivational, information-rich, and very entertaining. Her acute business sense, contagious enthusiasm, positive energy and fun sense of humor make her a dynamic presenter. Lisbeth is a member of New York, Historic Albany Foundation, educational director of Business Referrals Networking Group and member of the board of directors of the Animal Protective Foundation of Scotia, New York.

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