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It's all about relationships

It’s all about relationships

Few businesses see customers as anything but customers. They think their How many businesses think about customers as friends? Businesses spend time figuring out types of products to sell their customers but do they worry about whether their customers like them? These days being likable are one of the best brands building strategies a company can have.

I remember when I was in business; customers would come in and say, “I wish I needed something, so I could buy it from you.” Even then, I knew that I had a special relationship with these customers and valued their friendship. If you have customers like this, you need to see them as more than customers. I used to do training for a company in Minnesota. They had a salesperson who never took ‘an up’ on the floor. All of her customers were referrals, and she treated them like they were best friends. She worked five days a week, was the highest earner in the company. She took one day a week with her family and the other day she spent with her customers! She had lunch with them, shopped with them and played golf with them.

Here customers were no longer faceless, they had become friends. Some were dear friends. She said she loved them all and knew they would help her build her business. She was right. She started inviting these friends to her home and many to family dinners. I don’t know about you, but no business owner has ever invited me to dinner!

It’s tough being a good friend and who needs all the extra stress? A good friend cares about your needs and is always there for you. Not just in times of need but just available when you want to talk.

However, good friends never forget you and are always on your side. What else does a business need?

 

More on how to turn customers into friends and brand advocates.

Do you need help turning customers into friends? Lisbeth has been helping businesses improve their customer relationships for over twenty years. Need help, call 518.495.5380.

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