Are You Paying Attention to Sold Customers?

//Are You Paying Attention to Sold Customers?

Are You Paying Attention to Sold Customers?

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Can you make your customers loyal?

Can you make your customers loyal?

Businesses work  hard and spend considerable dollars getting new  customers, and yet few work hard to keep them. Out of sight out of mind?

Salespeople spend time building relationships to get the sale and then forget the customer. They have good intentions during the sale, then what happens?

Do they think they should only contact the customer when they need to sell them?

I would hate to think they don’t care since sold customers are the most valuable product a company has.

Here’s how customers can work for you:

 

  1. Sold customers can do free advertising for you and help you get new business. If you don’t’ stay in touch with them they won’t remember who you are. They also won’t know what to say if you don’t stay in touch. You must continually remind them that you’re worth remembering. It doesn’t mean you have to hound them with more product, you just need to stay in touch.
  2. Customers will build your brand. Think of all the other businesses they purchase from and all the advertising they are subject to. If they remember you, it’s likely they will tell a friend why they should buy from you. The better your press the more likely you will get referrals. The value of your brand will be increased..
  3. Previous customers can market to new customers. If they  already know and trust you why wouldn’t you want them out telling everyone they know. . This is ‘word of mouth’ marketing. In order for a customer to use their ‘word of mouth’ they need to know what to say. This is why  sending email messages to your sold customer’s works.
  4. If you show your gratitude, you will stand out from the rest. Why not take 20 or 30 of your sold customers and send them a note telling them how much you value their business. When was the last time you get a not from a salespeople? Salespeople are often told to send thank you notes after the sale and that’s the last time the customer hears from them.
  5. Treat your customers as valued friends. Unless you breach your friendship, it will be a long term relationship. If your customers feel valued, they will always want to help out.

 

Staying in touch doesn’t mean you’re pushy. Notes to your customers should be helpful and friendly. If you stay in touch, when the customer needs something she will call you.

Sold customers matter.

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By | 2017-03-03T12:06:48+00:00 July 16th, 2016|Blog|0 Comments

About the Author:

Lisbeth Calandrino is an award winning trainer, entrepreneur, and blogger and has spent over twenty years developing custom tailored marketing and customer service programs for businesses. Her recently published book, Red Hot Customer Service, 35 Sizzling Ways to Heat up Your Business and Ignite Your Sales defines the steps necessary to build a competitive advantage and turn great companies into unforgettable or red hot companies. Lisbeth admits that much of her knowledge came from her Italian grandfather who despite very little formal education and a limited English vocabulary, managed to became both successful and wealthy. Lisbeth has wonderful stories about Grandpa DiBiagio’s and her time spent learning how to managing Grandpa’s fruit stand. Because of Lisbeth’s experience as a business owner, having been the managing partner and owner of 7 furniture and carpet stores for 14 years, she is able to bring her extensive business knowledge and experience to all of her clients. Lisbeth’s awards include executive of the year award from the International Executive Association, Albany chapter (a business networking group) and first place honors in an international marketing contest for alternative medicine. A two time cancer survivor, she has spoken extensively about her experiences of cancer, offering words of comfort and inspiration. As an activist, Lisbeth has initiated and contributed to many charitable causes. She has worked with at-risk youth, spoken out against injustice and advocated to and helped to build resources for women. As a presenter, Lisbeth Calandrino is highly motivational, information-rich, and very entertaining. Her acute business sense, contagious enthusiasm, positive energy and fun sense of humor make her a dynamic presenter. Lisbeth is a member of New York, Historic Albany Foundation, educational director of Business Referrals Networking Group and member of the board of directors of the Animal Protective Foundation of Scotia, New York.

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