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changeDo you have strong opinions about your business?

It’s likely those strong opinions and ability to stay focused are what have made you successful.

On the other hand, those opinions can put you out of business. Do you keep weak employees around you because you think you owe them something because they’ve been with you since the beginning?

If this sounds like you, don’t worry. You’re not the only one who keeps employees around because they feel indebted to them.

We’ve all heard, “The only constant is a change”” if you want things to get better you must be open to new ideas. The more successful you are, the more likely you’re “change resistant.”

Do any of these statements sound familiar to you?

“We have no competition; we’re the only game in town.”

“There’s no sense in training, my team is pretty good and our numbers are very good.”

“We made it through 2008, there’s nothing to worry about.”

How does a very successful company, one who starts out with an entrepreneur and a dream,  fifteen years later have thousands of employees?

It’s likely they’re focused on building their team and they have the ability to change.” Do they bring in enough business or are they a drain?”

  1. The most important thing is to focus on your profitability. Are you making money or is it all cash flow? Are your employees working “for you” or “against you?”
  2. Who is making you money and who barely covers their salary? Are you still “carrying” people?
  3. Have you spent enough time on training your employees? When times are good businesses can’t take people off the sales floor. When business is terrible they complain about money.
  4. Do you give rewards to all your employees? Employees who bring in more money deserve more perks. If you treat everyone the same, your better employees will leave and go work for your competitors.
  5. Plan ahead for the slow times. Provide ongoing training for your team period. You will thank yourself and them when times are slow.

Remember, it’s not what you make that keeps you in business, it’s what you keep.

Lisbeth has been helping businesses build sales and marketing strategies for over 20 years. Reach her at Lcalandrino@nycap.rr.com.

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