5 Reasons Why Not Utilizing Social Media will be Your Demise

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5 Reasons Why Not Utilizing Social Media will be Your Demise

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What's going on with your social media?

What’s going on with your social media?

I reached out to an old friend and asked him what he had been doing. During the conversation he told me he had been ‘forced’ to learn about social media. At first I was a little amazed and then excited that he was entering into the new ‘sales game.’

Some aspects of selling have really changed.  Sales professionals can use social media to reach out to and influence their customers. They can also meet new ones.

In fact to grow a business, it’s essential to reach out to your customers. If they don’t stay connected to you, they will make new friends with your competitors.  If they make new friends, they will just disappear.

Below are 5 reasons why social media is a good thing for salespeople.

  1. Statistics tell us that 73% of customers will not make a buying decision before asking their friends for advice. Yes, both men and women. You may have experienced a longer buying cycle with your customers and wonder what’s happening. According to Google, customers often leave a store and then go to social media to “checkup” on the store and the salespeople. (This makes the case for a strong LinkedIn profile.)
  2. This is the age of transparency and customers want to know who they’re buying from. You probably realize that we are entrenched with reality television. Everything from “Hoarders” to “Swamp People,” we are engaged in other people’s lives.
  3. Do you know what customers are saying about you online? Managing your online reputation is essential if you expect to get good referrals. These days the referral business is up from 80% to almost 95%. If the customer doesn’t know who you are, it’s unlikely they will do business with you. It’s important to ask customers to write referrals for you. You should Google your business and see what customers are saying about you.
  4. Social media will expand your customer base. New customers will be more likely to be interested in your products and your services if they see you online. Each salesperson should be posting information about their latest jobs, products and staying in touch with possible customers. You can’t have too many Facebook friends and fans!
  5. Blogging is a way to expand your expertise. Consumers want to know about you and what your business can do. They are also interested in ‘who’ you are. No you’re not ‘Swamp People’ but you’re just as interesting. Don’t shy away from getting ‘personal.’

I suggest that salespeople contribute to social media daily. Some people hire outside consultants to manage their social media—not such a good idea. You want customers to stay close to you, not to  your marketing people!

Lisbeth Calandrino has been helping businesses build sales and marketing strategies for over twenty years. It’s time for all businesses to merge their sales and marketing. Who knows their customers better than your salespeople?

To schedule a consultation or have Lisbeth speak at your business, reach her at Lcalandrino@nycap.rr.com.

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About the Author:

Lisbeth Calandrino is an award winning trainer, entrepreneur, and blogger and has spent over twenty years developing custom tailored marketing and customer service programs for businesses. Her recently published book, Red Hot Customer Service, 35 Sizzling Ways to Heat up Your Business and Ignite Your Sales defines the steps necessary to build a competitive advantage and turn great companies into unforgettable or red hot companies. Lisbeth admits that much of her knowledge came from her Italian grandfather who despite very little formal education and a limited English vocabulary, managed to became both successful and wealthy. Lisbeth has wonderful stories about Grandpa DiBiagio’s and her time spent learning how to managing Grandpa’s fruit stand. Because of Lisbeth’s experience as a business owner, having been the managing partner and owner of 7 furniture and carpet stores for 14 years, she is able to bring her extensive business knowledge and experience to all of her clients. Lisbeth’s awards include executive of the year award from the International Executive Association, Albany chapter (a business networking group) and first place honors in an international marketing contest for alternative medicine. A two time cancer survivor, she has spoken extensively about her experiences of cancer, offering words of comfort and inspiration. As an activist, Lisbeth has initiated and contributed to many charitable causes. She has worked with at-risk youth, spoken out against injustice and advocated to and helped to build resources for women. As a presenter, Lisbeth Calandrino is highly motivational, information-rich, and very entertaining. Her acute business sense, contagious enthusiasm, positive energy and fun sense of humor make her a dynamic presenter. Lisbeth is a member of New York, Historic Albany Foundation, educational director of Business Referrals Networking Group and member of the board of directors of the Animal Protective Foundation of Scotia, New York.

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