“Do You Have Leaving on Your Mind?” 5 Things you can do to Stop Customers from Cheating on you

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“Do You Have Leaving on Your Mind?” 5 Things you can do to Stop Customers from Cheating on you

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Customers don't tell you when they're getting ready to leave--they just leave.

Customers don’t tell you when they’re getting ready to leave–they just leave.

I was listening to Patsy Cline sing, “Do you Have Leaving on Your Mind?” She’s asking her lover to tell her if he wants out. Customers rarely tell you their leaving—they just go.

The years 2008 and 2009 were tough years on many businesses. When the dust cleared you found you had lost many of your “regulars.” Sure some of this was due to the economy, but how much of it was due to “negligence” on your part?
The statistics in 2014 are no different than they were 20 years ago.

68% of customers leave because of the treatment they receive and 71% specifically said because they received poor customer service. Here are some ideas for keeping those “cheatin” customers.

1. Make it easy for them to talk with you. Is your voice mail filled to the brim? Do you resist picking up the phone when you’re really not that busy? The nicest thing you can do for a customer is to answer their phone call or at least sending a quick text that you will can back in a few. I love the phone app that sends a text  to callers telling them you’re driving, and you will call back once you reach your destination.

2. Have you noticed them in the “box” stores? After my gym workout, I stop at one of the “box” stores to be nosy. I walk the departments to look for signs of “cheating customers.” You know the type; they’re laughing and getting friendly with the store clerks. They are hanging around making small talk. Good businesses know that small talk can lead to big sales. Maybe the customer just needs a friendly hello?

3. How good are your salespeople at “small talk?” Some clerks are “all business” and forget that before business there’s small talk or building rapport. People still buy from people they like and feel comfortable with.

4. Can you get your customers to follow you—everywhere? If you want to get follow, it should be “around the Internet.” Are customers connected to you in the usual places— Facebook, Google +, Pinterest, Houzz and to your blog? Do they like what you post?

Customers leave because of "perceived indifference"

Customers leave because of “perceived indifference”

5. Be “nicer than nice.” Do your employees have the latitude to go out of their way for your customers or does everything have to be cleared through the manager? As a customer, we all want to speak with someone in authority.

Why not give your salespeople “perks” to share with complaining I was watching an undercover complainer at Zappos. She said she didn’t want the shoes, and the clerk said she should return them, and she would give her a free pair! This might be tough on your business, but a coupon on the next purchase shouldn’t be. Zappos motto,  “if it’s worth doing, it’s worth doing with a WOW!”

RedHotCustomerService“Without customer service, a customer doesn’t have any customers,  good sales don’t necessarily bring back customers, but good customer service does.”
Lisbeth has been teaching businesses how to improve their customer service and the customer experience for over 20 years. To schedule a consultation or speak at your business, reach her at Lcalandrino@nycap.rr.com. If she’s not in her office, she can often be found mornings at the YMCA in East Greenbush.

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About the Author:

Lisbeth Calandrino is an award winning trainer, entrepreneur, and blogger and has spent over twenty years developing custom tailored marketing and customer service programs for businesses. Her recently published book, Red Hot Customer Service, 35 Sizzling Ways to Heat up Your Business and Ignite Your Sales defines the steps necessary to build a competitive advantage and turn great companies into unforgettable or red hot companies. Lisbeth admits that much of her knowledge came from her Italian grandfather who despite very little formal education and a limited English vocabulary, managed to became both successful and wealthy. Lisbeth has wonderful stories about Grandpa DiBiagio’s and her time spent learning how to managing Grandpa’s fruit stand. Because of Lisbeth’s experience as a business owner, having been the managing partner and owner of 7 furniture and carpet stores for 14 years, she is able to bring her extensive business knowledge and experience to all of her clients. Lisbeth’s awards include executive of the year award from the International Executive Association, Albany chapter (a business networking group) and first place honors in an international marketing contest for alternative medicine. A two time cancer survivor, she has spoken extensively about her experiences of cancer, offering words of comfort and inspiration. As an activist, Lisbeth has initiated and contributed to many charitable causes. She has worked with at-risk youth, spoken out against injustice and advocated to and helped to build resources for women. As a presenter, Lisbeth Calandrino is highly motivational, information-rich, and very entertaining. Her acute business sense, contagious enthusiasm, positive energy and fun sense of humor make her a dynamic presenter. Lisbeth is a member of New York, Historic Albany Foundation, educational director of Business Referrals Networking Group and member of the board of directors of the Animal Protective Foundation of Scotia, New York.

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