5 Things You Can do to Improve Your Business Over the Holidays

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5 Things You Can do to Improve Your Business Over the Holidays

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holiday-party-graphicBusiness people are always saying, “There’s not business around the holidays, what can I do? “Depending upon your type of business, you may be correct. The holidays might be the right time to build relationships, which may lead to more business. Instead of hiding away from the holidays, my suggestion is you get involved.

The holidays can be a lonely time, particularly if we think about what’s missing in our lives. Not everyone has a network of family or friends who will reach out to them. If this is your situation, then it’s time for you to reach become the catalyst for planning and event. This is a way to improve the customer experience and get to know your customers better.

Consider the holiday season a wonderful time to build customer connections and bring joy to your neighborhood. You might want to join with other merchants to decorate your street, sell Christmas trees and evergreens even serve hot chocolate outside. You can put the event on Facebook and also hold a drawing.

Here are some things you can do to bring joy to your life and improve your connections with your customers.

  1. Plan at least one event in your business to include past customers and friends. Ask your previous customers to invite friends to join them in your holiday party. The party can be a girl’s night out with a holiday theme. Include other businesses that have products to sell, jewelry, makeup or perfume. This way, people can buy last minute gifts as well as enjoy meeting new people. Don’t forget to decorate and put up holiday lights.
  2. Adopt a family for the holiday and get your customers involved. Have a list of sizes and things that the family will need. Your store can collect everything, and you can hold a wrapping party. This season my friends and I are adopting a family and helping to decorate their house. I have found that giving to others is a great way to forget about myself; I also don’t need a thing do you?
  3. Get your customers involved in Toys for Tots, local fund drive or collect food for the local animal shelter. Don’t forget to have something for children; this will certainly bring in their parents.
  4. When I was in business, we rented a piano over the holidays and had a group of customers whom were willing to come and sing holiday songs. We served snacks, wine and had a wonderful time.
  5. This is a good time to straighten up your mailing lists and plan for the next quarter. What kinds of events do you want to hold and how will you improve your business?

This is a great time for everyone to join in, find ways to give thanks and enjoy the holiday season in your special way.

Lisbeth Calandrino has been helping business improve their business strategies for over 20 years. To schedule a training or consultation, reach her at 518-495-5380 or Lcalandrino@nycap.rr.com.

 

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By |2017-03-03T12:06:54+00:00December 11th, 2014|Blog, Customer Experience, Customer Retention Strategies|4 Comments

About the Author:

Lisbeth Calandrino is an award winning trainer, entrepreneur, and blogger and has spent over twenty years developing custom tailored marketing and customer service programs for businesses. Her recently published book, Red Hot Customer Service, 35 Sizzling Ways to Heat up Your Business and Ignite Your Sales defines the steps necessary to build a competitive advantage and turn great companies into unforgettable or red hot companies. Lisbeth admits that much of her knowledge came from her Italian grandfather who despite very little formal education and a limited English vocabulary, managed to became both successful and wealthy. Lisbeth has wonderful stories about Grandpa DiBiagio’s and her time spent learning how to managing Grandpa’s fruit stand. Because of Lisbeth’s experience as a business owner, having been the managing partner and owner of 7 furniture and carpet stores for 14 years, she is able to bring her extensive business knowledge and experience to all of her clients. Lisbeth’s awards include executive of the year award from the International Executive Association, Albany chapter (a business networking group) and first place honors in an international marketing contest for alternative medicine. A two time cancer survivor, she has spoken extensively about her experiences of cancer, offering words of comfort and inspiration. As an activist, Lisbeth has initiated and contributed to many charitable causes. She has worked with at-risk youth, spoken out against injustice and advocated to and helped to build resources for women. As a presenter, Lisbeth Calandrino is highly motivational, information-rich, and very entertaining. Her acute business sense, contagious enthusiasm, positive energy and fun sense of humor make her a dynamic presenter. Lisbeth is a member of New York, Historic Albany Foundation, educational director of Business Referrals Networking Group and member of the board of directors of the Animal Protective Foundation of Scotia, New York.

4 Comments

  1. Tim Cronjn December 11, 2014 at 5:31 pm

    Good post! Happy Holidays!

  2. Lisbeth Calandrino December 11, 2014 at 5:58 pm

    Thanks for taking the time to comment Tim. I hope its been a good year for you. Happy holidays to you also.

  3. Jose December 11, 2014 at 9:28 pm

    Feliz Navidad!! Was great to see you at Solutions, and all the learn and fun we share, thank you as always for the great shares/ideas.

  4. Lisbeth Calandrino December 11, 2014 at 9:41 pm

    Jose, so nice to see you at Solutions; hopefully we’ll have many years left. My best to you.

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