Once Eva’s Customers, Always Eva’s Customers

///Once Eva’s Customers, Always Eva’s Customers

Once Eva’s Customers, Always Eva’s Customers

Share This:

Several years ago, I was called in to discuss training with a company in Minnesota. I said I would like to conduct a survey first and find out who were their best salespeople. I wasn’t looking for their mistakes, I wanted to see what worked and what could be the benchmark. If you watch the salespeople, you can get an idea of how the store and salespeople perform. Then you can build a training program that succeeds. You can also turn the best salespeople into superstars.

customersThere was a 43-year-old saleswoman (Eva) who out wrote everyone while working part-time. She was making about eighty nine thousand dollars yearly, working four days a week. Everyone said it was because she was pretty, flirtatious and had a great smile. I assume those were “supposedly” her secret weapons.

It never hurts to look good, and to smile a lot, but I don’t know about the flirty part. I think it was a question of others being annoyed at her success. She was so good she rarely took a walk- in customer and she was always on the phone. I found her quite pleasant and all business. She wasn’t calling customers from years back; she was calling customers she had sold during the past two or three weeks.

She said she loved her customers and worked hard at creating good rapport with them. Since they had spent a lot of money with her, she considered they deserved the best she could give them. She was a kitchen designer and would call and ask how the kitchen appliances were working and what they like to cook. She asked her customers for their favorite recipes and prepared a holiday cookbook for them. Too much time you’re thinking? It paid off for her.

She went places no one else dared to go. Most salespeople were afraid if they called their customers, there would be complaints. That didn’t bother Eva; to her, it was a good thing.

Eva said I won’t get any referrals, unless I make sure things are right, and they continue to stay that way. A kitchen cost between twenty to fifty thousand dollars and she felt she should treat them as if they just bought a Mercedes or Lexus. Since the kitchen wasn’t coming in for service, how would she know if they still liked it?

She had a system, call in a week, and call in a month and again in three months. Remember their birthdays and cook dinner for one’s whose kitchen cost over thirty thousand dollars. You can trust me that no one else was doing that. She had a service called Followyourcustomer that automatically created “touch” points for her and sent them out. The cost was eighty nine cents for three hundred names. To Eva, it was all worth it. Her theory was to not let them out of her sight.

Was she worried about being a pest? No. Unless they told her to stop calling, she knew she was doing the right things.

On her day off, she played golf with her “best” customers. Why not she said, these were the friends she had created.

Eva’s motto: “my customers will always be my customers.”


Did I tell you that all of their friends were her customers also? She was all about building solid relationships. Some of you would think she was overstepping her bounds. She knew if she followed her customers literally, she would never have to wait on another stranger.

Eva’s customers and friends will always be “Eva’s customers.”

Share This:
By |2017-03-03T12:06:55+00:00August 26th, 2014|Customer Satisfaction|0 Comments

About the Author:

Lisbeth Calandrino is an award winning trainer, entrepreneur, and blogger and has spent over twenty years developing custom tailored marketing and customer service programs for businesses. Her recently published book, Red Hot Customer Service, 35 Sizzling Ways to Heat up Your Business and Ignite Your Sales defines the steps necessary to build a competitive advantage and turn great companies into unforgettable or red hot companies. Lisbeth admits that much of her knowledge came from her Italian grandfather who despite very little formal education and a limited English vocabulary, managed to became both successful and wealthy. Lisbeth has wonderful stories about Grandpa DiBiagio’s and her time spent learning how to managing Grandpa’s fruit stand. Because of Lisbeth’s experience as a business owner, having been the managing partner and owner of 7 furniture and carpet stores for 14 years, she is able to bring her extensive business knowledge and experience to all of her clients. Lisbeth’s awards include executive of the year award from the International Executive Association, Albany chapter (a business networking group) and first place honors in an international marketing contest for alternative medicine. A two time cancer survivor, she has spoken extensively about her experiences of cancer, offering words of comfort and inspiration. As an activist, Lisbeth has initiated and contributed to many charitable causes. She has worked with at-risk youth, spoken out against injustice and advocated to and helped to build resources for women. As a presenter, Lisbeth Calandrino is highly motivational, information-rich, and very entertaining. Her acute business sense, contagious enthusiasm, positive energy and fun sense of humor make her a dynamic presenter. Lisbeth is a member of New York, Historic Albany Foundation, educational director of Business Referrals Networking Group and member of the board of directors of the Animal Protective Foundation of Scotia, New York.

Leave A Comment