Lots of things can clutter up your business. One of them is old customer service ideas. The most important thing a business can do for their customers is to stay in front of them.
What are you doing to keep in touch with your past customers. 85% of your business will come from referrals so it’s time to check in with them.
There’s nothing worse than a customer who makes a referral to your competitor because she forgets about you. Yes, it happens more than you think.
Lisbeth Calandrino helps businesses build loyal relationships with their customers through customer service and sales training. Call for a free consultation! 518-495-5380.
Years ago, my friend was one of the only people without a cell phone. Several of his friends were in the cell phone business, and he promised when the time came, he would consider their services.
So his car broke down one dark night, and he walked to the nearest pay phone! Yes, this was 20 years ago. When the technician showed up from AAA, he asked the technician about his cell phone. The technician raved about the phone and the carrier. Sure enough, the next morning my friend bought the same cell phone. He never even thought about his friends in the cell phone business.
Start with your email lists, those that have been sitting around for years. The ones you haven’t checked, and you don’t know if the people are living or deceased. By the way, sending notes to deceased customers isn’t a good idea; particularity if their spouses are checking their emails. Start cleaning out all the bounced email addresses and the people who have changed jobs just disappeared.
What about your news contacts? Do they still exist or changed jobs? When was the last time you sent them, a news released? Are you still trying to figure out your password for Facebook? When will the fingerprint recognition kick in? It can’t be soon enough.
How is your social media doing? Are some channels working and others not? You know the ones you signed up for and never used?
What about all those news feeds you signed up for and never read? They’re just cluttering up your mailbox waiting to get deleted. Get rid of them or read them. I have lots of feeds that seemed like good ideas, and now I don’t know why I wanted them.
What about your customer testimonials? How up-to-date are they? When was the last time you checked your online reputation, is there anything out there that needs tending?Here is an article on managing your on line reputation.
Do you ever look at your own web site? Is everything in order? What about your blog? Do you ever check your stats to see how many visitors you are receiving?
I know Spring is months away, but why not take a look at these things and make some changes now? There will probably be lots of nasty days where you can be making great changes and be ready for Spring.
Lisbeth Calandrino helps businesses built loyal customers through sales and customer service training. She can be reached at Lcalandrino@nycap.rr.com.