Selling used to be a game and the rules and suggestions were always the same, “Close them” was the cry.
The problem is we don’t sell customers anymore, they sell themselves.
They get much of their information on line; hopefully your company has a web site and social media to engage them.
You need content, content, content as my friend Shelia Carmody, Content Specialist from Guaranteed Press. According to Shelia, “The most challenging part of Internet Marketing is creating good, relevant, engaging content for your web page and all of your web communications.” Why not consider writing your own blog or have someone do it for you? You can buy content and post it yourself or have someone take charge of your blog. The key is to get others to read your content.
If you come from “the old school of sales” this is all new and most likely foreign to you. Since when do sales people have to write, don’t they just sell?
Since when do salespeople have to worry about internet marketing, don’t they just sell?
Well the new selling is all about this stuff; the more value you can add for your customers the more likely you are to get the customer to buy. (Notice I didn’t say “sell them.”)
As salespeople you were all taught about networking. Well networking hasn’t changed it’s just gotten easier and a little more complicated. You used to say I met Sally at the Chamber, now you say I met Sally at the Chamber, I joined one of her “meetups”, invited her to join me on LinkedIn, friended her on Facebook, following her on Twitter and signed up for her blog! No that doesn’t make it more complicated, it makes it easier and really puts you in control. Look at all the options you have! The only way you could continue to connect was through the telephone.
This is selling in a different format. It puts some of the responsibility for getting sales on the salesperson.
That’s a good thing right?
You don’t have to wait for the owner to run an ad, essentially you’re running your own ads by being out in the public.
As my mother would say, “It’s time to make a name for yourself little girl !”
Lisbeth helps business and individuals built loyal customers through customer service and social media marketing. To have her speak at one of your meetings, send her a text 518-495-5380. How’s that for a connection?