Street Smart Business Strategies for Entrepreneurs
September 8, 2013
The series will provide a framework for those considering starting their own business and those looking for ways to kick their business up to another notch.
From “Worms to the World”
Lisbeth Calandrino calls herself a “serial’ ‘entrepreneur having started in business when she was 8 years old selling worms to fisherman. She even offered a money back guarantee!
She is presently a business coach and associate publisher of an international magazine flooring and design magazine, Fabulous Floors. She writes a success blog for the Albany Times Union and handles the social media for several local companies.
Business was imprinted from an early age after spending time with family members in the restaurant and construction business. Lisbeth realized she had a ‘knack’ for understanding business and went on to study psychology and communications. As a business coach, Lisbeth helps entrepreneurs focus and evaluate their business while providing unusual insights and marketing strategies.
You will go home with what are known as “Gorilla” or “Streetwise” approaches to growing and maintaining a profitable business.
The course will be offered for two hours a week for six week and will cover the following:
Week One: Upping Your Game. Understanding your unique brand and what gives you a competitive advantage is the foundation for a successful business. You must know who you really are and who your target customer is.
Week Two: Making your Business Memorable. Price is rarely a competitive advantage and without differentiation, customers focus on your price. Understand how The Lowe’s Companies managed to distinguish themselves from the ‘big boys’, The Home Depot and make a place for themselves in a commodity market.
Week Three: 80% of Customers don’t Complain-they just go away mad. The trick is to keep your customers through ‘keeping in touch’ through various channels. You will go away with several tools to keep you in the game.
Week Four: The New Sales Strategy: Customer Service. Ten years ago, growing your business depended on having great salespeople. The internet has changed how customers are obtaining business and need more sophisticated, web savvy salespeople.
Week Five: The Social Media Strategy Revolution. You don’t have to be rich to join into the new communication but you must understand how businesses are competing and what you need to do to win your share of business.
Week Six: Retention Marketing: the Key to Keeping Customers. 80% of your business will come from referrals, how will you determine which customers are worth keeping? Class will be held at Rensselaer High School.
Instructor: Lisbeth Calandrino. Lisbeth calls herself a “serial entrepreneur”, having been in business since 9 years old. She is a business coach who helps entrepreneurs focus and evaluate their business while providing unusual insights and marketing strategies. She is also associate publisher of the international magazine flooring and design magazine, Fabulous Floors.
Her book, “Red Hot Customer Service, 35 Sizzling Ways to Heat up Your Business and Ignite Your Sales,” will be given to all signing up for this class.
Mondays, September 16-October 21 (No class October 14, will be held Tuesday October 15) 6:30-8:30 p.m. Room LGI.
To register: Call Pam Mertz @ Questar, 518-479-6869. This course needs a minimum of 6 people to be held.
Rensselaer City High School, Van 25 Rensselaer Drive, Rensselaer, New York 12144. http://mapq.st/182DGfs.
For more information: Lcalandrino@nycap.rr.com. 518-495-5380.
Lisbeth Calandrino helps entrepreneurs build loyal relationships with their customers through customer service and sales training. She is available to speak to your group or develop a custom training program.