It’s time for SmAlbany 2013. I’m excited again to be speaking at the event. . My topic this year is Customer Service: The New Profit Link for Your Business.
How does customer service become the new link to your business? Because sales in its previous format no longer exists. We’ve entered into the fourth age—it’s called the age of the consumer. (Great article)
Products are commodities, so they no longer represent a competitive advantage. In this age, past sources of competitive advantage have been commoditized. In other words, having great products isn’t enough because we don’t have a shortage of great products. Now every company can tap into global factories and global supply chains. Brand, manufacturing, distribution, and IT are all table stakes. And with online reviews, social networks, and mobile web access, it’s easy for your customers to know as much about your products, services, competitors, and pricing as you do.
What can your company do? Being different requires some fast thinking and fast dancing as well as protecting and defining your online reputation.
Join me at 8:30 in the Auditorium and my booth at Table 130—right next to the coffee! Sign up for one of my upcoming seminars and receive a $50.00 discount if you sign up at the show.
Lisbeth Calandrino helps businesses build loyal relationships with their customers through customer service and the ‘new sales’ training. Her book, Red Hot Customer Service can be purchased at her web site, www.lisbethcalandrino.com