Stay Tuned for Entrepreneur’s Boot Camp

//Stay Tuned for Entrepreneur’s Boot Camp

Stay Tuned for Entrepreneur’s Boot Camp

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Entrepreneur Boot Camp Coming Your Way

**By the way, Entrepreneur’s Boot Camp is not just for new business owners. It’s a good update for those already in business.

What is an Entrepreneur’s Boot camp?

 The series will provide a framework for those considering starting their own business. It is also for those looking for ways to kick their business up to another notch.

From “Worms to the World”

Lisbeth Calandrino calls herself a “serial’ ‘entrepreneur having started when she was 8 years old with a fishing worm business and presently associate publisher of international magazine, Fabulous Floors.

Business was imprinted from an early age after spending time with family members who owned restaurants and construction companies. Lisbeth realized she had a ‘knack’ for understanding business and went on to study psychology and communications. As a business coach, Lisbeth helps entrepreneurs focus and evaluate their business while providing unusual insights and marketing strategies.

You will go home with what are known as “Gorilla” or “Streetwise”   approaches to growing and maintaining a profitable business.

The course will be offered for two hours a week for six week and will cover the following:

Week One: Upping Your Game. Understanding your unique brand and what gives you a competitive advantage is the foundation for a successful business. You must know who you really are and who your target customer is.

Week Two: Making your Business Memorable. Price is rarely a competitive advantage and without differentiation, customers focus on your price. Understand how The Lowe’s Companies managed to distinguish themselves from the ‘big boys’, The Home Depot and make a place for themselves in a commodity market.

Week Three: 80% of Customers don’t Complain-they just go away mad. The trick is to keep your customers through ‘keeping in touch’ through various channels. You will go away with several tools to keep you in the game.

Week Four: The New Sales Strategy: Customer Service. Ten years ago, growing your business depended on having great salespeople. The internet has changed how customers are obtaining business and need more sophisticated, web savvy salespeople.

Week Five: The Social Media Strategy Revolution.  You don’t have to be rich to join into the new communication but you must understand how businesses are competing and what you need to do to win your share of business.

Week Six: Retention Marketing: the Key to Keeping Customers. 80% of your business will come from referrals, how will you determine which customers are worth keeping? Class will be held at Rensselaer High School (room TBD)

Instructor: Lisbeth Calandrino. Lisbeth calls herself a “serial entrepreneur”, having been in business since 9 years old. She is a business coach who helps entrepreneurs focus and evaluate their business while providing unusual insights and marketing strategies. She is also associate publisher of the international magazine Fabulous Floors.

Mondays, September 16-October 21 (No class October 14, will be held Tuesday October 15) 6:30-8:30 p.m., Driving directions to Rensselaer High School, Rensselaer, New York 12144.

(Sept. 16, 23, 30, Oct. 7, 15, 21)

Cost: $64.oo for 6 weeks.

To Register: Pam Mertz, Questar, 518-479-6869.

For more information: 518-495-5380.

Lisbeth helps businesses build loyal relationships with their customers through customer service and sales training. She is presently working on online video training.

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By |2017-03-03T12:07:01+00:00June 16th, 2013|Blog|2 Comments

About the Author:

Lisbeth Calandrino is an award winning trainer, entrepreneur, and blogger and has spent over twenty years developing custom tailored marketing and customer service programs for businesses. Her recently published book, Red Hot Customer Service, 35 Sizzling Ways to Heat up Your Business and Ignite Your Sales defines the steps necessary to build a competitive advantage and turn great companies into unforgettable or red hot companies. Lisbeth admits that much of her knowledge came from her Italian grandfather who despite very little formal education and a limited English vocabulary, managed to became both successful and wealthy. Lisbeth has wonderful stories about Grandpa DiBiagio’s and her time spent learning how to managing Grandpa’s fruit stand. Because of Lisbeth’s experience as a business owner, having been the managing partner and owner of 7 furniture and carpet stores for 14 years, she is able to bring her extensive business knowledge and experience to all of her clients. Lisbeth’s awards include executive of the year award from the International Executive Association, Albany chapter (a business networking group) and first place honors in an international marketing contest for alternative medicine. A two time cancer survivor, she has spoken extensively about her experiences of cancer, offering words of comfort and inspiration. As an activist, Lisbeth has initiated and contributed to many charitable causes. She has worked with at-risk youth, spoken out against injustice and advocated to and helped to build resources for women. As a presenter, Lisbeth Calandrino is highly motivational, information-rich, and very entertaining. Her acute business sense, contagious enthusiasm, positive energy and fun sense of humor make her a dynamic presenter. Lisbeth is a member of New York, Historic Albany Foundation, educational director of Business Referrals Networking Group and member of the board of directors of the Animal Protective Foundation of Scotia, New York.


  1. Paul Thompson June 17, 2013 at 9:12 am

    Way to go Lis! Wish I lived close, what a bargain! I hope lots of people take advantage of what you have to give away and only for $64! I enjoy your business DNA: it’s what our slick / tricky world needs!

  2. Lisbeth Calandrino June 17, 2013 at 11:42 am

    Thank you so much Paul; I’m going to start doing more workshops around here. I also have a video program about to be launched. I hope all is well.

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