**By the way, Entrepreneur’s Boot Camp is not just for new business owners. It’s a good update for those already in business.
What is an Entrepreneur’s Boot camp?
The series will provide a framework for those considering starting their own business. It is also for those looking for ways to kick their business up to another notch.
From “Worms to the World”
Lisbeth Calandrino calls herself a “serial’ ‘entrepreneur having started when she was 8 years old with a fishing worm business and presently associate publisher of international magazine, Fabulous Floors.
Business was imprinted from an early age after spending time with family members who owned restaurants and construction companies. Lisbeth realized she had a ‘knack’ for understanding business and went on to study psychology and communications. As a business coach, Lisbeth helps entrepreneurs focus and evaluate their business while providing unusual insights and marketing strategies.
You will go home with what are known as “Gorilla” or “Streetwise” approaches to growing and maintaining a profitable business.
The course will be offered for two hours a week for six week and will cover the following:
Week One: Upping Your Game. Understanding your unique brand and what gives you a competitive advantage is the foundation for a successful business. You must know who you really are and who your target customer is.
Week Two: Making your Business Memorable. Price is rarely a competitive advantage and without differentiation, customers focus on your price. Understand how The Lowe’s Companies managed to distinguish themselves from the ‘big boys’, The Home Depot and make a place for themselves in a commodity market.
Week Three: 80% of Customers don’t Complain-they just go away mad. The trick is to keep your customers through ‘keeping in touch’ through various channels. You will go away with several tools to keep you in the game.
Week Four: The New Sales Strategy: Customer Service. Ten years ago, growing your business depended on having great salespeople. The internet has changed how customers are obtaining business and need more sophisticated, web savvy salespeople.
Week Five: The Social Media Strategy Revolution. You don’t have to be rich to join into the new communication but you must understand how businesses are competing and what you need to do to win your share of business.
Week Six: Retention Marketing: the Key to Keeping Customers. 80% of your business will come from referrals, how will you determine which customers are worth keeping? Class will be held at Rensselaer High School (room TBD)
Instructor: Lisbeth Calandrino. Lisbeth calls herself a “serial entrepreneur”, having been in business since 9 years old. She is a business coach who helps entrepreneurs focus and evaluate their business while providing unusual insights and marketing strategies. She is also associate publisher of the international magazine Fabulous Floors.
Mondays, September 16-October 21 (No class October 14, will be held Tuesday October 15) 6:30-8:30 p.m., Driving directions to Rensselaer High School, Rensselaer, New York 12144.
(Sept. 16, 23, 30, Oct. 7, 15, 21)
Cost: $64.oo for 6 weeks.
To Register: Pam Mertz, Questar, 518-479-6869.
For more information: Lcalandrino@nycap.rr.com. 518-495-5380.
Lisbeth helps businesses build loyal relationships with their customers through customer service and sales training. She is presently working on online video training.