LOOKING FOR NEW CUSTOMERS? BUILD YOUR OWN NETWORKING GROUP

//LOOKING FOR NEW CUSTOMERS? BUILD YOUR OWN NETWORKING GROUP

LOOKING FOR NEW CUSTOMERS? BUILD YOUR OWN NETWORKING GROUP

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.Go out and connect with people.My friend Candy Marrero is in the health insurance business. She is pleasant, fun and very outdoing. Despite these traits Candy says she has trouble meeting people. Cold calling isn’t that much fun, in fact. It can be depressing. With that in mind, Candy decided to start her own networking group. Instead of going out to meet people,  she decided to bring  people to her. Not just one networking group but presently she has at least four. She works hard at it, sends out notices and stays in touch. Her group is called the Professional Networking Group.

I bring this up because it takes a lot of work to bring people together  and even more work if you’re bringing them  regularly.  I’m a member of one of her groups and what makes it different is that the group is all about the quality of the interaction. We have speakers in our group who share information that help the members, and Candy invites  speakers from the community. Paying it forward seems to be Candy’s motto. Giving people what they need is what customer service is all about.  Check out this link to Susan Ward’s blog.

You may not want to start your own networking group, but you might find other ways to bring ‘like’ people together.  Start your own mastermind group or invite a group of people to your house to meet on a monthly basis. Find ways to get to know  people you feel can help you do business.

Around 2009, I found a remarkable slowdown in business. I saw it coming, but I thought it would get better. I had no evidence that it would get better; I just didn’t know how to deal with it. It wasn’t getting better, and I found myself with a dramatic cut in my income. I had to find a way to meet people in my city; a place where I lived but had never done business. I decided to learn about social media, work on a book and find ways to speak to groups. I didn’t care what groups, or if I got paid; I knew people had to experience my product. I also  knew that business would not occur in my living room.  I started to meet people through social media and met people who were experiencing similar problems. We decided to help each other and learning new skills. It was fun and scary at the same time. This experience taught me several things:

Giving doesn’t make you feel depleted; it makes you feel whole. (This is a link to an interesting article on giving.) Why not share what you know? Why not give to those who can use your help. There are people who will care back and those that won’t. You will quickly know if you’ve chosen the right people.

Never go into anything with the idea that what you get will be equal to what you give. You never know what you will get but there are many people who are willing to share.

Know what you do well and do it. If you can get paid for what you do–all the better. If you can’t get paid at least you have the opportunity to ‘practice’ your craft. I didn’t want to get ‘rusty’ so it was important that I develop seminars and find interested people to come. Through this exercise, I met many wonderful people who wanted to help.

People like to help people who are sincere. No one can really understand your situation, but they understand your mission.

Complaining doesn’t help. Some days were harder than others, I tried to keep negative thoughts to myself. The more positive I was, the nicer people I attracted.

Don’t worry about age, education or position.   Some of the most helpful people were much younger than me; despite our age differences, we had lots of things in common.

Know who you are and what makes you happy.It’s important to understand your values and your life’s mission. Know what you have to give and be yourself.

The key is to reach out and look for what you want and need. Looking backwards is a memory and looking to the future   is  a dream.

If you want to move forward the best place to live is in reality where  you can do something each day to impact your future.

Candy is a good role model for all of us.

Lisbeth Calandrino helps businesses  communicate with their customers and build loyal relationships. She can be reached at Lcalandrino@nycap.rr.com

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By | 2017-03-03T12:07:03+00:00 October 13th, 2012|Blog|0 Comments

About the Author:

Lisbeth Calandrino is an award winning trainer, entrepreneur, and blogger and has spent over twenty years developing custom tailored marketing and customer service programs for businesses.
Her recently published book, Red Hot Customer Service, 35 Sizzling Ways to Heat up Your Business and Ignite Your Sales defines the steps necessary to build a competitive advantage and turn great companies into unforgettable or red hot companies. Lisbeth admits that much of her knowledge came from her Italian grandfather who despite very little formal education and a limited English vocabulary, managed to became both successful and wealthy. Lisbeth has wonderful stories about Grandpa DiBiagio’s and her time spent learning how to managing Grandpa’s fruit stand.
Because of Lisbeth’s experience as a business owner, having been the managing partner and owner of 7 furniture and carpet stores for 14 years, she is able to bring her extensive business knowledge and experience to all of her clients. Lisbeth’s awards include executive of the year award from the International Executive Association, Albany chapter (a business networking group) and first place honors in an international marketing contest for alternative medicine.
A two time cancer survivor, she has spoken extensively about her experiences of cancer, offering words of comfort and inspiration. As an activist, Lisbeth has initiated and contributed to many charitable causes. She has worked with at-risk youth, spoken out against injustice and advocated to and helped to build resources for women.
As a presenter, Lisbeth Calandrino is highly motivational, information-rich, and very entertaining. Her acute business sense, contagious enthusiasm, positive energy and fun sense of humor make her a dynamic presenter.
Lisbeth is a member of New York, Historic Albany Foundation, educational director of Business Referrals Networking Group and member of the board of directors of the Animal Protective Foundation of Scotia, New York.

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