Can Yoga Save Your Business?It Might Save JC Penney.

//Can Yoga Save Your Business?It Might Save JC Penney.

Can Yoga Save Your Business?It Might Save JC Penney.

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Can Yoga save JC Penny?Is JC Penney is in the dumper?

Maybe not.

Okay so they went from $9.99 to $10.00 pricing and the merchandise still looks like everyone elses. Did any of these things matter to the customers?

I don’t think so.

These things are old.

Not having sales hasn’t been popular with their customers either.

But you’ve got to start  to start somewhere and keep at it. Eventually you’ll hit it right.

It sounds like they’ve hit it right. They’re  holding Yoga classes in their stores. Now that’s doing it.

If I had told you to hold Yoga classes you would have told me I was nuts.  Maybe it’s nuts but it fits for today’s health conscious customer.

All customers want an experience — so give it to them. You hear it everywhere; give your customers an experience but no one does it.

A sale is not an experience, it’s a sale’

Johnson plans to have couches and coffee bars in 15-foot-wide aisles, or what Johnson calls, “places to engage.” It will be just like an Apple store, Johnson said. Check out this link so you can read the article.

Only time will tell if this will save JC Penney.  Holding Yoga classes is very cool. Pilate’s classes would be cool too.

If you’re going to make changes go for it. If you’re doing what everyone else is doing they’ll never notice you. If you go for it, you’ve got a chance.

Johnson says he’s building a “mall within a mall.” He’s creating his own Apple store. Starbucks coffee, juice  bar, you bet!

Does he have a choice?  Sure he can do nothing and  die a slow death. You can’t blame him for not wanting to take that route.

Whatever you you have to do you’ve got to step out of the box. I really hate the expression but you’ve got to act as if there isn’t a box.

The department store unveiled its new shop concept Monday, showing off — among other things — a 1,500-square-foot men’s Levi’s store with an exclusive “denim bar” .  The word is the profits in these shops is up.

Sound like the Genius Bar at Apple?Actually I think it’s kind of cute.

JC Penney has partnered with the Joe Fresh brand out of Canada to produce a fun and engaging shopping experience. The Loblaw Companies Limited is Canada’s best known brand. The brand is different for the United States and brings a fresh appeal to JC Penney.

Isn’t that what we all need; a fresh approach? It’ s hard to see things differently when you’re using the same old eyes. The only way to change is to get someone else to look at what you’re doing and give you some new ideas.

I’m into it; Yoga and Pilate’s appeal to the Baby Boomer–the guys with the dough. They care about their health and they’re doing something about it–they have to.

If JC Penney can bring the customers into the store and make them happy, isn’t this what it’s all about?

Lisbeth helps customers build loyal relationships with their customers through sales and customer service training.

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By | 2017-03-03T12:07:05+00:00 August 20th, 2012|Blog|2 Comments

About the Author:

Lisbeth Calandrino is an award winning trainer, entrepreneur, and blogger and has spent over twenty years developing custom tailored marketing and customer service programs for businesses. Her recently published book, Red Hot Customer Service, 35 Sizzling Ways to Heat up Your Business and Ignite Your Sales defines the steps necessary to build a competitive advantage and turn great companies into unforgettable or red hot companies. Lisbeth admits that much of her knowledge came from her Italian grandfather who despite very little formal education and a limited English vocabulary, managed to became both successful and wealthy. Lisbeth has wonderful stories about Grandpa DiBiagio’s and her time spent learning how to managing Grandpa’s fruit stand. Because of Lisbeth’s experience as a business owner, having been the managing partner and owner of 7 furniture and carpet stores for 14 years, she is able to bring her extensive business knowledge and experience to all of her clients. Lisbeth’s awards include executive of the year award from the International Executive Association, Albany chapter (a business networking group) and first place honors in an international marketing contest for alternative medicine. A two time cancer survivor, she has spoken extensively about her experiences of cancer, offering words of comfort and inspiration. As an activist, Lisbeth has initiated and contributed to many charitable causes. She has worked with at-risk youth, spoken out against injustice and advocated to and helped to build resources for women. As a presenter, Lisbeth Calandrino is highly motivational, information-rich, and very entertaining. Her acute business sense, contagious enthusiasm, positive energy and fun sense of humor make her a dynamic presenter. Lisbeth is a member of New York, Historic Albany Foundation, educational director of Business Referrals Networking Group and member of the board of directors of the Animal Protective Foundation of Scotia, New York.

2 Comments

  1. Caren McCabe August 20, 2012 at 8:00 pm

    Lis,
    I like the idea of JC Penney offering free kids haircuts. What better way to get mom’s into the store for back-to-school clothes!

  2. Theresa August 20, 2012 at 10:51 pm

    Caren, My thoughts exactly! Ok, so yoga may work too. But when I heard the free haircut offer, I vowed to take my kids in. I have 3 ten year olds , all entering 5 th grade. they will get their haircuts there, and I will shop for school….both because I’m in the store, and to be loyal. a great offer like that makes me want to give them my business…maybe over Target!
    Just plain smart.

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