How To Get Customers To Love You, 5 Ways.

///How To Get Customers To Love You, 5 Ways.

How To Get Customers To Love You, 5 Ways.

Share This:

How to get customers to love you

Some days I just don’t get it. I don’t think I expect bells and whistles when I go to a restaurant but I’m amazed how people behave. I often think, that must be the owner, otherwise they would be fired! Or how come they don’t say hello.

An event occurred yesterday that made me shudder. I downloaded a photo of an ice cream shop that was supposed to be open but wasn’t. In fact, I downloaded the sign that said the times they were going to be open. I looked at the sign, looked at my watch and said, “Where are they?” While I was reading the sign another car stopped and asked if it was my shop. That’s two customers lost. It was so hot and I was so disappointed–as was my companion Vickie.

This last Saturday Vickie and I went back to the ice cream shop. We knew the day was right because there were lots of people at the tables eating ice cream. I went to the window and said, “We missed you Wednesday.” I didn’t think it was a bad question but she said, “I was here.” I was flabergasted and turned to my friend who also had a smirk on her face and asked, “Weren’t we here Wednesday?” Of course she replied, yes we were. No, they weren’t there at the appointed sign.

Of course I asked the woman again about Wednesday and she replied we were here after 3PM. Okay, so I read the sign three times, asked Vickie to read it and checked it with the other woman dying for ice cream. They are only open for two hours on Wednesday, could they have decided not to show up?

Why put a sign out if you’re not planning on being there? Earlier we went to Radio Shack and there was a sign that said, “Family emergency, sorry, left at 4PM. Back tomorrow at 10. Sorry for the inconvenience.” Now that’s a good sign. The only thing missing was his cell phone number.

What to do if you can’t be at your business?

Put a huge sign on your door with an emergency phone number. Why not? Who’s going to call you anyway? If I call you for an ice cream cone give me a coupon and tell me to bring a friend!

Do you realize your customers count on you? I think businesses don’t realize that customers count on them. It’s like having your own special clock! I just love going by your business and know you’re there. I think of you as a friend. I know you have a life but I really don’t care.

Compensate customers for inconvenience. Give them a coupon to use at another time. Tell them you had to close last week so you’re compensating all of your customers. This is something Southwest Air would do and have done. I remember being given a free ticket because of a scheule change. I remember saying, “You don’t have to do that,” and being told, “Yes we do, you’re our customer.”

Post a note on Facebook. Want to know if anyone is paying attention? Post a note and a coupon on line; see how many people respond.

Take your business seriously. Your customers do.

Lisbeth Calandrino helps business build loyal relationships with their customers through sales and customer service training. To have her speak at your next meeting, call 518-495-5380.




Share This:
By |2017-03-03T12:07:05+00:00July 29th, 2012|Blog, Customer Satisfaction|3 Comments

About the Author:

Lisbeth Calandrino is an award winning trainer, entrepreneur, and blogger and has spent over twenty years developing custom tailored marketing and customer service programs for businesses. Her recently published book, Red Hot Customer Service, 35 Sizzling Ways to Heat up Your Business and Ignite Your Sales defines the steps necessary to build a competitive advantage and turn great companies into unforgettable or red hot companies. Lisbeth admits that much of her knowledge came from her Italian grandfather who despite very little formal education and a limited English vocabulary, managed to became both successful and wealthy. Lisbeth has wonderful stories about Grandpa DiBiagio’s and her time spent learning how to managing Grandpa’s fruit stand. Because of Lisbeth’s experience as a business owner, having been the managing partner and owner of 7 furniture and carpet stores for 14 years, she is able to bring her extensive business knowledge and experience to all of her clients. Lisbeth’s awards include executive of the year award from the International Executive Association, Albany chapter (a business networking group) and first place honors in an international marketing contest for alternative medicine. A two time cancer survivor, she has spoken extensively about her experiences of cancer, offering words of comfort and inspiration. As an activist, Lisbeth has initiated and contributed to many charitable causes. She has worked with at-risk youth, spoken out against injustice and advocated to and helped to build resources for women. As a presenter, Lisbeth Calandrino is highly motivational, information-rich, and very entertaining. Her acute business sense, contagious enthusiasm, positive energy and fun sense of humor make her a dynamic presenter. Lisbeth is a member of New York, Historic Albany Foundation, educational director of Business Referrals Networking Group and member of the board of directors of the Animal Protective Foundation of Scotia, New York.


  1. Teresa Boardman July 30, 2012 at 2:08 pm

    There is a broken link on your site. I get a “sorry nothing can be found here” when I click on the “brain snacks” graphic in the right side bar

  2. Lisbeth Calandrino August 6, 2012 at 1:01 pm

    I will check it out; thanks Teresa.

  3. Lisbeth Calandrino October 10, 2012 at 7:48 pm

    Thanks Teresa, I hope it’s fixed.

Leave A Comment