Want Your Business To Survive? Invest In Today

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Want Your Business To Survive? Invest In Today

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Invest in your peopleIn order for your business to survive, you must be smarter than ever.  In order to make it you must protect the present while building for the future.

You must also never look back.

How will you know which tactics are good for today and also good for tomorrow? Here are a few things that you might consider.

Invest in things that will give you a return. While you might interpret that to mean “products”, I’m actually talking about employees. Employees are a business’s biggest expenditure and often get the least amount of attention. If employees were your building, would you always try to keep them shiny and new, in good repair and well taken care of? Probably. So, invest in your employees.

Unhappy employees will leave. A friend of mine quit a very good-paying job because she didn’t feel satisfied. She doesn’t have a lot of cash stashed away but she felt she had to leave. She loved everyone and they loved her–she just wasn’t happy. I started thinking–why not ask your employees how  they feel about their jobs? Are they  fulfilled? Maybe this isn’t something we think about but why wait until your best employee leaves and only then try and fix it?

As the world keeps changing both your business and your employees will have to change. It’s one thing to have an antiquated building and it’s another thing to have an antiquated employee. Give me the building anytime. It’s likely that many of your employees have additional responsibilities, but are they properly trained for them?

Lastly, reducing employee turnover is important. According to the Society of Human Resource Management, the average turnover cost of an  $8 an hour employee is $3500. This is a pretty expensive $8 an hour employee. Spending $1000 a year per employee on training begins to look like a bargain.

Business owners have often said, “my employee isn’t that good but I never know what I’ll get.” My answer: you can always get another lousy employee. The trick is to get a good one.

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By |2017-03-03T12:07:06+00:00May 28th, 2012|Blog, Training|0 Comments

About the Author:

Lisbeth Calandrino is an award winning trainer, entrepreneur, and blogger and has spent over twenty years developing custom tailored marketing and customer service programs for businesses. Her recently published book, Red Hot Customer Service, 35 Sizzling Ways to Heat up Your Business and Ignite Your Sales defines the steps necessary to build a competitive advantage and turn great companies into unforgettable or red hot companies. Lisbeth admits that much of her knowledge came from her Italian grandfather who despite very little formal education and a limited English vocabulary, managed to became both successful and wealthy. Lisbeth has wonderful stories about Grandpa DiBiagio’s and her time spent learning how to managing Grandpa’s fruit stand. Because of Lisbeth’s experience as a business owner, having been the managing partner and owner of 7 furniture and carpet stores for 14 years, she is able to bring her extensive business knowledge and experience to all of her clients. Lisbeth’s awards include executive of the year award from the International Executive Association, Albany chapter (a business networking group) and first place honors in an international marketing contest for alternative medicine. A two time cancer survivor, she has spoken extensively about her experiences of cancer, offering words of comfort and inspiration. As an activist, Lisbeth has initiated and contributed to many charitable causes. She has worked with at-risk youth, spoken out against injustice and advocated to and helped to build resources for women. As a presenter, Lisbeth Calandrino is highly motivational, information-rich, and very entertaining. Her acute business sense, contagious enthusiasm, positive energy and fun sense of humor make her a dynamic presenter. Lisbeth is a member of New York, Historic Albany Foundation, educational director of Business Referrals Networking Group and member of the board of directors of the Animal Protective Foundation of Scotia, New York.

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