Would Your Salespeople be Better if They Understood Their Communication Styles?

//Would Your Salespeople be Better if They Understood Their Communication Styles?

Would Your Salespeople be Better if They Understood Their Communication Styles?

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I’m not a fan of “drive by training”. That’s what I call training when trainers come in with a “one size fits all” program that is built about the  training program and not the individual.

Everyone is different, everyone needs  different things and everyone learns differently. Teaching adults is more complicated and needs to have  ‘transferability’ – what they learn can immediately be applied to situations in their own lives. In addition the more they understand about themselves the more they will get out of the training.

If you are working on a training program, here are two interesting articles about teaching adults and how they learn:

 http://bit.ly/wt15jL Principles of Teaching Adults

http://bit.ly/wHxqUv How Adults Learn 

My experience has taught me the more people know about themselves the better learners they become. In other words, knowing my strengths and my challenges will help me  me understand why some concepts are easier to grasp then others. To be successful you must understand yourself and how you interact with the world.

For years I have been using BEST Instruments are a great way to help people understand how they communicate and how they can improve their communication skills. (There are a number of different test but I always start with the Communication Style.)The tests take very little time to administer and people are rarely threatened by the results. They are also  amazed at the accuracy. This information can be incorporated into the training program making learning much easier. It also gives the instructor a way to  make the message more personal and help the salespeople want to learn new ways to communicate. In addition the inventories come with “birds of a feather buttons” that proudly announce the person’s style. All of this makes for learning and fun.

Understanding and interpreting the tests do take time and learning on the instructor’s part and should  be  done ahead of time. The more times you administer the tests the more you will learn  about how to discuss the results.  I have found that participants are often unaware that others actually have different styles of communication. In fact people with other styles of communication are often described as “just difficult”.  This is a good way to get salespeople to take bigger risks in their communications and be more successful in their sales. Selling is all about connecting and it’s easier to connect with someone you understand.

After people have assessed their styles, they can be put into “different” groups and learn how to better communicate with each other and of course different types of customers.


We all know that we like things better when they’re “our ideas” so why not help your learners first understand how they think and maybe the new things will become their ideas.

Lisbeth Calandrino is available for Sales and Communication Training. She can be reached at Lcalandrino@nycap.rr.com.


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By |2017-03-03T12:07:07+00:00February 17th, 2012|Blog|0 Comments

About the Author:

Lisbeth Calandrino is an award winning trainer, entrepreneur, and blogger and has spent over twenty years developing custom tailored marketing and customer service programs for businesses. Her recently published book, Red Hot Customer Service, 35 Sizzling Ways to Heat up Your Business and Ignite Your Sales defines the steps necessary to build a competitive advantage and turn great companies into unforgettable or red hot companies. Lisbeth admits that much of her knowledge came from her Italian grandfather who despite very little formal education and a limited English vocabulary, managed to became both successful and wealthy. Lisbeth has wonderful stories about Grandpa DiBiagio’s and her time spent learning how to managing Grandpa’s fruit stand. Because of Lisbeth’s experience as a business owner, having been the managing partner and owner of 7 furniture and carpet stores for 14 years, she is able to bring her extensive business knowledge and experience to all of her clients. Lisbeth’s awards include executive of the year award from the International Executive Association, Albany chapter (a business networking group) and first place honors in an international marketing contest for alternative medicine. A two time cancer survivor, she has spoken extensively about her experiences of cancer, offering words of comfort and inspiration. As an activist, Lisbeth has initiated and contributed to many charitable causes. She has worked with at-risk youth, spoken out against injustice and advocated to and helped to build resources for women. As a presenter, Lisbeth Calandrino is highly motivational, information-rich, and very entertaining. Her acute business sense, contagious enthusiasm, positive energy and fun sense of humor make her a dynamic presenter. Lisbeth is a member of New York, Historic Albany Foundation, educational director of Business Referrals Networking Group and member of the board of directors of the Animal Protective Foundation of Scotia, New York.

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