We Would Like To Espresso Our Thanks For Your Business

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We Would Like To Espresso Our Thanks For Your Business

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While talking with some retailers about their business  they showed me  a thank-you note with the above as the greeting. Inside the note was a small packet of espresso coffee. Really clever huh?

How about World Nutella Day? This isn’t until February 5, 2011 but what could be better? You have plenty of time to buy up all the Nutella for your customers.

How about create your own special day? I just read that  Buca di Beppo is announcing spaghetti day. Is Meatball Day far behind?

I keep thinking I’ve seen everything but it’s not true. There are so many creative and fun ways to thank your customers and most of the great ideas have come from people like yourself.

The holidays are  upon us, it’s time to get in the swing of things. What will you do to thank your customers? Check out foursquare a mobile application for your business.

What is your passion; is it coffee, fishing, hunting, playing golf, making doll houses? Build an event around what you love and it won’t be difficult.

What about your customers; can you build around their passions? Do you know what they love?

Holding on to your  customers is a lot of work. It  takes more than Constant Contact and an email to keep in touch. Connect a video or an offer to your email and create something special. It may take  some creativity on your part but there are plenty of ideas in cyberspace.

Your marketing budget should also include funds for a survey of lost customers or an advisory panel of your customer advocates.  Unless a business is paying very close attention defecting customers will be lost forever. Unfortunately they don’t let you know when they’re leaving. If you believe your business is about outstanding customer service you must practice it 24/7. Don’t forget your on line customer service; the internet is open 24/7 also.

What can you do to give back over the holidays?  Have you thought about caroling? Get a group of customers and take to the streets. The key is to turn customers into evangelists.

How about raising money for your local food pantry? You have plenty of time to plan,  it’s never too early for Christmas in July. Think what you can do for others. Get a group of customers together and deliver meals-on-wheels for the holidays.

What about Memorial Day or July 4th? Everyone is dying to know what you’re doing for the holidays. Drop me your ideas and I’ll post them!

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About the Author:

Lisbeth Calandrino is an award winning trainer, entrepreneur, and blogger and has spent over twenty years developing custom tailored marketing and customer service programs for businesses. Her recently published book, Red Hot Customer Service, 35 Sizzling Ways to Heat up Your Business and Ignite Your Sales defines the steps necessary to build a competitive advantage and turn great companies into unforgettable or red hot companies. Lisbeth admits that much of her knowledge came from her Italian grandfather who despite very little formal education and a limited English vocabulary, managed to became both successful and wealthy. Lisbeth has wonderful stories about Grandpa DiBiagio’s and her time spent learning how to managing Grandpa’s fruit stand. Because of Lisbeth’s experience as a business owner, having been the managing partner and owner of 7 furniture and carpet stores for 14 years, she is able to bring her extensive business knowledge and experience to all of her clients. Lisbeth’s awards include executive of the year award from the International Executive Association, Albany chapter (a business networking group) and first place honors in an international marketing contest for alternative medicine. A two time cancer survivor, she has spoken extensively about her experiences of cancer, offering words of comfort and inspiration. As an activist, Lisbeth has initiated and contributed to many charitable causes. She has worked with at-risk youth, spoken out against injustice and advocated to and helped to build resources for women. As a presenter, Lisbeth Calandrino is highly motivational, information-rich, and very entertaining. Her acute business sense, contagious enthusiasm, positive energy and fun sense of humor make her a dynamic presenter. Lisbeth is a member of New York, Historic Albany Foundation, educational director of Business Referrals Networking Group and member of the board of directors of the Animal Protective Foundation of Scotia, New York.

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