This year the Valentine Day themes are a little different. Instead of “loving you” many of the ads are saying it’s about “loving us.” In fact there is a US postal stamp which says “loving us.” Valentine’s Day is really about loving us together, not each of us separately.
How can you show love to your customers?
The components of love, respect, sharing, and caring relate to all of those in our lives. More than anything it’s about being thoughtful to those who really matter. This is the time to remind ourselves about the importance of our customers.
Your business can have the greatest products in the world but without customers what do you really have?
If we don’t give our customers great customer service someone else will.Great service is paying attention, showing your customers that they’re special. If your customer loves good food, give a gift certificate to a special restaurant.
Have fun gifts for your customers on Facebook. If possible, have lots of gifts for lots of customers. The gifts don’t have to be expensive; it’s the thought that counts. Remember when you were in grade school and the teacher had us make valentine cards for everyone and what fun it was getting those cards?
How about a note to your great customers or posting roses and hearts to your Facebook page and telling your customers how much you love them?
Give your customers great products. Sure everyone is price conscious to some extent but showing your customers what’s new and great makes them feel special. Not everyone will buy the best but everyone will enjoy looking at the best.
Or a video email sent to your customers telling them how much you care?
Sending Christmas cards is sort of old, but taking a photo of you and the customer and sending it to them is very personal. Check out Sendoutcards, it’s very cool.
If you have a blog use run profiles of your customers.
How about a monthly prize for the nicest customer?
Decorate your store with hearts, streamers and balloons. Of course give away those candy hearts, the ones with the wonderful messages.
Remember the internet and social media give you countless ways to show your customers you love them.
Remember the best way to be loved is to show others how much you love them. Happy Valentine’s Day.