How do you feel when you’re on the sales floor or in the warehouse? Are you excited, happy to be there? When was the last time you walked out of a shop or put down the phone after purchasing a product and immediately you yelled WOW was that great? Funny isn’t it? Wouldn’t it be great if your customers would feel that way about your business every time they dealt with you or your employees?
How many times have you felt your customer was interference and how much better your day would be if customers just weren’t around? By the way, you’re not the only one who thinks this way. Plenty of small business owners get burnt out and begin to dislike their customers. If you’re going to run a successful business you will have to find a way to get your customers to yell this place is Red Hot!
Here are some simple tips to get your customers pumped up and ready to do business with you again. These positive responses will make you feel better and impact your bottom line.
Promise and deliver
Too many businesses are reluctant to commit to anything and customers walk away with a nagging feeling that nothing good is going to come from this transaction. Check out your business, what “promisables” can you highlight in your marketing and sales stuff? How many things can you turn into ‘over promise and over, over deliver?’ Forget the under promise and over deliver. If you can’t do it better than right, don’t do it.
Or, consider becoming Tony the Tiger.
For 54 years on the back of the Frosted Flakes Box, he growled, Grrrrrrrrrrrrrreat. He's excited and smiling and he made you feel great. Are your staff feeling Grrrrrrrrrrrrrreat? Are they filled with enthusiasm, excited and happy?
The only impression is the first impression. Is everyone modern, clean, fresh looking or worn and tired out? Are your customers saying Red Hot for all the wrong reasons?
Step up to the plate You are the problem solver, step up and do the job. Everyone says they give great customer service until there’s a problem. No one wants to hear the complaint or deal with the unhappy customer. This is when the customer service starts. Fix problems quick and efficiently.
Become the customer’s good friend. When a business owner recognizes me, I’m putty. The more time they give me and show me they care the more I want to buy. Turn strangers into friends.
Give a ton of value for the money. Go for medium price and great quality, this will always create Red Hot.
Call them, call them and call them. Don’t call just because there’s a problem, call when everything is great and rejoice with your customers.
Make your list of ‘promisables’ and teach everyone to deliver the best.