Comments on: Who’s Watching You?

By: SF Optics

SF Optics — Wed, 28 Oct 2009 01:19:10 +0000

Here's a great parody of Geico Kash. Kash gets styled by SF Optics and looks 'money'! http://www.youtube.com/watch?v=_vG7_ravlBg

By: Lisbeth Calandrino

Lisbeth Calandrino — Wed, 03 Jun 2009 18:35:39 +0000

Hi Wayne, thank you for the update on Geico. An increase in market share from 1.2% to 7.2% is substantial. Unconventional seems to be the thought for the day with Facebook, Twitter and blogs and let’s not forget YouTube. Lis

By: Wayne Bowman

Wayne Bowman — Tue, 02 Jun 2009 23:30:42 +0000

Martin’s approach to the Geico campaign has been intriguing because it goes against conventional wisdom by “diluting” a consistent message with multiple ones. But Martin has contented that because auto insurance is needed across demographics, one campaign would not appeal to the spectrum of potential customers. Especially in an industry with a 10% annual churn.
So we get Kash, Cavemen, a gecko, celebrity interpreters, a Tiny House, et. al.
Seems to be working though. Geico’s market share has risen from 1.2% in 2002 to 7.2% last year, according to the figures I found.
Nice post, Lis.