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How’s this for advertising:

Falso Service Experts for Lennox — count on your NATE–Certified, background-checked, drug-tested technicians to fix it right the first time."

I don’t know what NATE-Certified means, and while the rest seems pretty ominous, they’re right: any professional coming into the privacy of our homes should go through a screening process. Would this form of screening (and advertising) work for your business?

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