“Drug-tested” Advertising

13 September 2008 Categories: Advertising

How’s this for advertising:

Falso Service Experts for Lennox — count on your NATE–Certified, background-checked, drug-tested technicians to fix it right the first time."

I don’t know what NATE-Certified means, and while the rest seems pretty ominous, they’re right: any professional coming into the privacy of our homes should go through a screening process. Would this form of screening (and advertising) work for your business?

Testimonials

“…a high-energy and very personal presenter with a great sense of humor. Her presentation is based on a very solid understanding of the flooring retail market and is full of very practical ideas of how to improve the business of a floor covering store...” - Svend Hovmand, Chairman, Crossville, Inc.

“…her professionalism and flexibility, among other qualities, make her a pleasure to work with annually...” – Carol Wilkins, Conference Manager, Hanley-Woods

“…our conference attendees enjoyed not only Lisbeth’s message, but also the humorous and real life way it was delivered. We would love to have her back again…” - Christine Rankin, President, Carpet Network, Inc.

“…the most dynamic force available in the industry today… If you’re passionate about your business and its long-term viability, you won’t think twice...” - Christine B Whittemore, Director, In-Store Innovation

“…Lisbeth’s interactive, thought-provoking delivery hit just the right notes with our audience of small business owners, distributors and manufacturers...” -Peggy McCarthy, Executive Director, Arizona Floorcovering Association

“…I found Lisbeth's ideas to be right on target and gave me new ways to grow our business… I can't wait to go back and share them with my staff…” - Herb Hildebrand, COO, Great Lakes Carpet and Tile